The best part about content marketing is its versatility. It can be specific to your niche, free and anything you want it to be, plus it’s easy for beginners to get started.
That said, not every aspect of creating content is easy. In fact, content marketers can get discouraged in many ways and end up giving up altogether.
Continue reading “How to Ensure Your Blog Posts Stay Evergreen”
Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts.
With so many tools to choose from, however, it can be overwhelming to learn and use them to inform your campaigns.
Continue reading “Using Google Analytics to Improve Content Marketing”
If you’re not optimizing your content for questions, you’re missing out on opportunities to engage customers and drive more traffic to your site.
Continue reading “How to Research and Optimize for Questions”
For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the two teams, which impacts the success of both.
Continue reading “Sales and Marketing Alignment to Reach Your Business Goals”
Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords.
Continue reading “Keyword Research to Match the Buyer’s Journey”
