Content marketing has gotten bigger than ever, but not every business is reaping the benefits. When looking at their targeted marketing metrics, many are finding that their content marketing efforts fail to make the needle move.
According to a recent survey, 89% of B2C companies and 93% of B2B companies say that in 2017 their content marketing campaigns performed better or the same as in 2016. Yet, there are still 4% of B2C businesses and 2% of B2B businesses that say their content is performing worse.
So what can these organizations do to improve? They can start by considering the following five common mistakes below, which can cripple your content marketing performance and stand in the way of building audiences who can become business leads.