So you sit down to come up with topics for your next couple of blog posts and…nothing. You draw a total blank.
Sometimes business blog post ideas come hard and fast like a heavy rain. Other times you have a total mental drought on what to write about next.
Don’t sweat it! There are a couple of blog formats that can work well for just about any subject. Adding them to your repertoire can make coming up with your next blog post topics as easy as falling off a unicycle.
In fact, you can use this list to plan your blog strategy for months in advance. If you make some of these blog post types a recurring monthly series, for instance, you can know exactly what you’ll write about at least half the time.
Few business owners have both the time and skill with words needed to do their company blog justice. Business blogs need to look polished and represent the brand well, yet learning to write professionally is a trial-and-error process.
Considering all these personal limitations and high expectations, outsourcing blog writing makes perfect sense. But there is a right way and a wrong way to hire a writer. Many business owners commit hefty mistakes when offering someone the chance to take the reins on their business blog.
Here are six of the biggest of those mistakes. Watch out for them when hiring a blog writer to avoid frustrating setbacks and to ensure your blog is as great as it deserves to be.