In many ways, the headline is the most important part of a blog post or article. Headlines spark action. They can make people click. An eye-catching headline on social media can draw tons of comments — many from people reacting off the headline alone.
Headlines can also shape how people digest the message of a blog by creating context and expectations — all through a strong first impression.
But, most importantly, headlines tell us what we need to know in order to get invested. With so many distractions and options for reading content online, we need information that helps us choose how to spend our limited time.
The best headlines therefore serve as a promise to the reader about what they’ll get for their time. Never forget that a great headline acts like a bargain: “read this, and you’ll get something special or valuable or informative out of it.”
Continue reading “How to Write Headlines Your Customers Can’t Resist Clicking”
After the last echoes of ringing in the New Year subside, everyone reflects on how to make 2018 better through their own actions. If you’re a digital marketer, this time marks the perfect opportunity to set ambitious goals and pledge to cut out bad habits.
To help inspire you to do better in the New Year and meet success head on, here are our 5 top recommended digital marketing New Year’s resolutions for 2018.
Continue reading “The Best Digital Marketing New Year’s Resolutions for Crushing It in 2018”
We hope you’re sitting down, because we have something important to tell about digital marketing that will be hard for you to hear.
Actually, we have five important things to say, and they’re all going to be bitter pills to swallow.
But facing these digital marketing hard truths is the only way to stay afloat and efficient when it comes to achieving your online marketing goals in the years ahead. Listening to them will make you a better person and a better marketer
So you may as well get it over with. Here are the five most important digital marketing truths you have to come to grips with in 2018 and beyond…
Continue reading “5 Digital Marketing Hard Truths You Don’t Want to Hear”
Millions of business owners all over the world struggle when it comes to generating a positive image of their company online. Despite their best efforts, they just can’t seem to get momentum behind people expressing positive sentiment.
But one simple strategy can change all that: ask for a review.
Businesses that consistently ask people to review them after a transaction or service has been completed are far more likely to receive a higher volume of positive reviews. They also tend to get more detailed feedback from both happy and unhappy customers, which can inform strategic improvements.
Developing a habit within yourself and among your employees to ask for reviews is therefore the most important thing you can do. Doing so won’t just make you look better online; it will also help you genuinely become better thanks to the feedback you earn.
If you are a business owner or a marketer trying your best to improve your online reputation, you can use the following tactics to increase the rate of reviews you get.
Continue reading “One Habit That Will Immediately Improve Your Online Reputation”
Running social media marketing becomes infinitely easier when you find the right tech tools to do most of the work for you.
There are countless platforms out there designed to help you save time while adding more power and control.
We sifted through the absolute best of these social media tools to bring you our top recommendations. Use them to open your social media profiles up to become more diverse and creative. You will also end the frustration of struggling through complex workflow to complete tasks.
We tried to avoid any platforms that require a significant buy-in. As a result, most of the following tools are free or have a low-cost option for business owners. We’re also leaving out the big total management tools like Buffer, HootSuite, SproutSocial, AgoraPulse and others.
The following 21 best apps and browser-based platforms fit our criteria and can improve your social media marketing success in 2018 and beyond.
Continue reading “12 Social Media Tools Your Business Can’t Live Without”