2018 Instagram and Influencer Trends That Can Help Your Business Drive Engagement

 

Instagram has changed from a way to post artistic photos to a legitimate vehicle for small businesses looking to drive engagement. The rise of influencers and influencer marketing for small businesses has played a huge part in this evolution.

In 2018, expect more small businesses than ever to jump aboard the Instagram marketing train. The eye-catching format is easy to use, and provides businesses with tools to keep their audiences engaged and informed.

New features and toolsets, like Instagram Stories, have also expanded what the platform can do for small business owners. Thanks to Instagram’s powerful advertising tools, evolving features, and highly active audiences, small businesses can use the platform to make big gains.

To help your business prepare its digital marketing strategy for the year ahead, take note of the following Instagram and influencer marketing trends that have nearly every small business owner saying, “Oh, that’s Insta-worthy!”

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2018 Trends in Content Marketing to Help You Attract and Engage Prospects

2018 is just around the bend, and content marketing has changed a whole lot in the past few years. While it was once a small component of larger digital marketing campaigns and strategies, big brands have started to realize that content can be a marketing end unto itself.

As a result, most marketers are betting big on content. 60% of marketers publish a piece of content daily. In 2015, content marketing had its sixth consecutive year of double-digit growth in spending.

People also spend around six hours a day consuming content online, on average. Note that this statistic includes people using two screens at once, so we often consume content on two different devices for hours on end.

All of these facts point to one thing: the demand for content marketing is there, and marketers are putting more and more effort into satisfying it.

How should you align your content priorities in order to reach prospects in 2018? Look to the following trends for answers on how to develop a winning strategy in the coming year ahead.

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2018 Trends in Facebook Advertising That Will Help You Reach Prospects

Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics.

In the next year to come, we can all expect Facebook to evolve in deeper ways. These evolutions include both new features and shifts in the way business will be able to use Facebook ads to reach prospects.

Let’s explore the most important Facebook advertising trends for 2018. With them, you can improve your marketing funnel and hopefully find more leads than ever in the coming year.

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Five Digital Marketing Trends That Will Help You Grow Your Business In 2018

In 2018, you need a sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue.

We’ve identified five major trends that should get your focus in 2018. The businesses that are able to best take advantage of the these trends will get a huge leg up over their competitors.

To help you get you started — and to make this coming year more profitable for you — read about the five important digital marketing trends for 2018 below.

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6 Reasons Why Every Small Business Should Consider Video Advertising

The benefits of digital video advertising have quickly switched it from a “nice to have” for larger businesses to a “must have.” Now, this status has begun to trickle down to smaller businesses.

Brands already embracing video ads have have a distinct advantage over their competition.

Soon, video advertising for small businesses could become table stakes for all business owners. Without it, they may not be able to viably compete for new customers and overall sales.

In other words: video ads provide so many advantages that small businesses without a video marketing strategy may get left behind.

Discover the benefits of video advertising and learn about six huge reasons your small business should consider video ads by reading on.    Continue reading “6 Reasons Why Every Small Business Should Consider Video Advertising”