While marketing involves some manipulation, it isn’t necessarily a bad thing. Done ethically, manipulation in marketing is an effective tool for boosting your brand. Done incorrectly, however, manipulation can hurt your long-term business goals.
Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can be used for marketing conjures up images of scare tactics and deception.
Your mind navigates through your day with a subconscious understanding of the world around you. There’s so much information floating around that your mind must absorb, filter and process to make assumptions that guide your decisions. Because of this, your subconscious develops perceptions and beliefs on nearly everything you encounter.
In marketing, this fact is paramount. Large brands create omnipresence with traditional and digital media to nurture attachments between you and their products. When the targeting is correct, this can help brands earn lifelong customers and grow.
Manipulation has always been part of marketing, but the stakes are much higher now than they ever were before. With the widely accessible algorithms on search engines and e-commerce platforms, anyone can be targeted or retargeted easily for manipulation into buying.
For the marketer, understanding and utilizing targeting gives you a chance to manipulate your audience into choosing your brand and buying your product or service. Fortunately, you also have the opportunity to manipulate them in a way that is ethical and fair, rather than by deception.
Manipulation in marketing is just part of the equation, no matter how you choose to approach your strategy. It’s not a question of whether manipulation will factor into your strategy, but rather how it will factor in.
Regardless of how you feel about manipulation on the whole, it’s just a part of marketing that you must accept. There’s no reason to feel guilty or feel as though you’re deceiving anyone, because ethical manipulation has the ability to positively impact your audience and improve the lives of your customers.
As a consumer, you’ve likely experienced ethical manipulation. If you’ve ever been influenced by a campaign you saw, found new products that you liked or discovered new thought leaders on social media, it was a result of manipulation and targeting.
How to Use Manipulation in Marketing Ethically
Using manipulation effectively and ethically starts by knowing your product or service, as well as your customers, inside and out. You have to ask yourself what your product or service offers, how it helps, what kind of impact it can have and other questions that put you in the mindset of your customers.
Then, you need to think like your customers. Who are they? What do they do? What problems do they need solved? What are their largest pain points? What do they need that has yet to be addressed in a meaningful way?
In doing this, you can learn a little more about your customer and what you can offer them. This not only helps you deliver the right message to the right audience, but it also gives you pride, passion and commitment in the product or service you’re offering.
You may also need to show them their problems and pain points, just so they’re aware of them and will begin to seek the solution you’re providing. You’re guiding them through the process and giving them the tools they need to overcome their problems.
Helping your audience requires a little bit of manipulation, but there’s a way to do it that best serves your customers. The ethical way to approach manipulation includes:
Keep it relevant. Don’t offer overly sales-y information without much substance. Give your customers value that’s more about what you can do for them, and not just what you can do.
Work toward omnipresence. The process of guiding your customers through to your solution doesn’t happen quickly, so you should try to stay at the forefront of their minds. Once it all clicks, your business is the one that’s there and has been there.
Earn and maintain trust. Each and every interaction with your audience should offer value to them, while also showing the authenticity of your brand itself. This will build their trust in you and address their problems along the way.
If you stick to these ideas, your marketing manipulation will always be ethical, putting the customer first and prompting them to take the action they need. Outdated marketing tactics used to rely on insecurities, scare tactics, deception or aggression to get the job done, but taking this approach doesn’t serve your customers well and only diminishes their trust over time.
Tips for Ethical Marketing Manipulation
There are a number of ways to use manipulation and consumer psychology to ethically, legally and respectfully attract and engage your customers. Here are some tips to add ethical manipulation and influence to your campaign strategy and message:
Emotional and psychological appeals tend to resonate with consumers more than the features and functions of a product. Keeping the emotion in your campaign is as simple as focusing on the benefits of your product for your customers and how it can improve their lives, as opposed to touting the features your product has.
Consumers are more skeptical than ever, so they’re likely to doubt marketing claims. If you want your customers to trust your marketing message, don’t be afraid to highlight some of your flaws and keep your message transparent and authentic.
In addition to omnipresence, it’s important to position your brand in the ideal place for your customers to take action, as well as repositioning your competitors in the customer’s mind. You want your brand to immediately spring to mind when the customer thinks of a problem, and you want it to be the first choice among the competition.
Exclusivity is everything, since most people want to feel like they’re important and part of something special. This is more than just claiming that your customers have something special when they turn to you — you need to back it up with something substantial.
Use fear, doubt or uncertainty, but not scare tactics. Instead of using dramatic claims to threaten and scare your customers into subscribing or buying, focus on ways to encourage your customers to stop and think about their choices and make necessary changes to solve their problems.
At its most basic, manipulation is a type of social action that seeks to influence the perception of behavior. Whether this is achieved through deceitful, deceptive or aggressive tactics is a different story, since these tactics only undermine a brand’s image over time. In addition, there’s little evidence to suggest that these tactics provoke action in consumers, despite their widespread usage.
Without deceptive or aggressive tactics, manipulation in marketing that focuses on value for the customer can be a useful strategy for long-term, sustainable business growth and success. By considering the customers’ needs and desires, nurturing trusting relationships and weighing the long-term and short-term motivations and their impact on the audience, businesses can use manipulation to influence their audience and deliver exceptional value to the customer base.
With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important for a brand’s growth and success, but this new environment makes it absolutely vital.
In addition to nurturing lifelong customers that will consistently choose your brand over another, consumer trust also gives your business a little leeway if problems arise in the future. No matter what may happen, earning the trust of your customers ensures your brand can survive.
So, what is customer trust and how is it earned? This isn’t a new concept, but it’s an area in which many businesses fail. The transparency that leads to trust is about more than including the standard copy about why your brand is better than the rest — you have to truly care about your customers and their problems.
What Is Customer Trust and Why Is It Important?
Generally, customer trust happens when you have a deep understanding of your customers’ needs and have a valid solution to their problems. You provide them with relevant information and products or services that cater to their unique needs, rather than touting the benefits of choosing your brand.
Ultimately, this trust is about putting the customer first in your content and your products or services.
Because of this, marketers need to look beyond the competitive pricing, features and benefits, and direct their attention more toward the history and legacy. Customers have become empowered and skeptical, so they’re looking for the whole package — one that will not only give them a product or service that’s reliable, but also a brand and customer service that they can count on now and in the future. Ideally, your product or service will address their needs at the time, but in the event that it doesn’t, they want to know you’ll be there to make it right.
How Is Customer Trust Created?
As we know, the idea of building consumer trust isn’t new, but it is difficult to achieve. Just making promises about your brand is no longer enough, since consumers are looking for actions that back up your claims. This has a big influence on loyalty as well, since customers are more likely to return to the brand that gave them the experience they wanted the first time around.
Authenticity is key. Authenticity is the one thing that transcends industries, generations and cultures, since it’s the universal thing that all customers are looking for. It’s about being transparent and giving the customers what they expect, whether in products or service, and delivering the values of the brand.
Of course, authenticity and transparency are useless for the pure sake of it. You need to be providing content that demonstrates an in-depth understanding of your customers’ needs and expectations, so you can provide them with relevant, valuable solutions. Superlatives, false claims, half-truths and other marketing hype that can’t be verified instantly reads as false, so focus on positive information of substance and value to your customer.
Also, if you’re falling below expectations in some way, it’s vital to learn from it and find a way to improve. While it may be difficult to accurately measure the value and performance in terms of customer trust, you can set standards for your brand to ensure that each and every aspect of your business is accountable and staying on track. This not only makes your trust tangible for your audience, but it also keeps your business living up to the image you’re putting out into the world.
Why Is Customer Trust Hard to Earn?
There are many reasons trust can be hard to earn, especially for certain brands, but skeptical and savvy customers are the main reason. More and more data breaches and misuse of data are dominating the headlines, so it’s becoming more difficult for consumers to immediately trust a brand and be open to new or unproven brands.
Fortunately, this issue is easy to combat if you’re truly putting the customer first. A brand must be clear about its purpose and values, as well as being transparent with policy and procedures. Perception is everything, and a brand that offers the truth is more likely to have good impressions with potential customers.
There’s been a shift in power between the business and the consumer. In the past, the brand had the power and customers had to accept what was given. Now, consumers have a broad outlook and understand more about what a company should and should not be, so they’re less forgiving of missteps. Customers want a brand that shows its customer loyalty and demonstrates shared values, so an effective strategy would be to align your brand’s values with the information you’d gladly offer to the public.
In addition, transparency is often forced upon brands, since consumers can find dirt if they look hard enough. In all likelihood, questionable ethics and practices will leak in other media and be found by consumers, leaving a brand looking disingenuous and sleazy, which is worse than having no trust at all.
Handling Breaches of Trust
As hard as it is to earn the trust of your customers in the first place, it’s even harder to get back following a breach. That’s why having solid trust within your customer base is the only way to bounce back and survive the fallout.
Brands that offer a product or service that meets or exceeds customer expectations and delivers benefits that connect with customers is key, as well as an overall company culture that demonstrates a willingness to learn from mistakes. Gone are the days of media spin, since the best way to approach a mistake in the current climate is by owning up to shortcomings and showing a determination to move forward.
If handled properly, a small mistake or breach of trust can even provide an opportunity for growth. A brand that gracefully addresses a mistake and has an effective plan to recover can gain some positive exposure.
While customer trust may sound like a swift strategy or “silver bullet” for new leads and business growth, it’s anything but. That trust is difficult to earn and keep, and is far more than just a marketing strategy.
The authenticity and transparency necessary to garner real customer trust comes from honest communications, solid company culture and treating the customer as you would want to be treated, rather than just lip service.
Though it’s clear that consumers want trustworthy brands, their general trust isn’t high. This can be an area of opportunity for new or developing brands, or brands looking to revamp their image and surge ahead of competitors. Whether we like it or not, the power is with the consumer, so it’s more important than ever to put their needs first for business success.
While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing.
Though blockchain got most of its attention from Bitcoin, there’s much more to this technology than cryptocurrency. Blockchain provides a method of digital record-keeping that keeps a ledger of transactions that is transparent and can’t be altered, providing more security than other technologies.
The many advantages of blockchain have already led to its implementation in several industries, notably in finance and healthcare, but it holds a lot of potential for digital marketing.
Find out how blockchain could affect digital marketing and what benefits it holds.
What is Blockchain?
Blockchain is an electronic public ledger that can be openly shared among separate users, creating an unchangeable record of transactions. Each transaction has a time-stamp and a link to the previous transaction, so it’s impossible to alter.
Each digital record or transaction is called a block, and it allows either an open or controlled group of users to participate and alter the electronic ledger. It can also only be altered or updated with agreement among all participants, and once new information is entered, it can’t be erased. As a result, a blockchain has a true and verifiable record of every transaction that ever existed within the system.
Blockchain is also without an administrator, since the blockchain users are the administrator. Blockchain ledgers can be managed autonomously to exchange information between parties, much like collaborative software or a peer-to-peer network.
Though blockchain is often called a technology, it’s more accurate to refer to it as an architecture creating an unchangeable ledger of transactions.
The internet is accessible to anyone through ISPs and web browsers, the two gatekeepers. Both of these record and analyze all our online behavior to gain insights about us and apply it to our online searches and future marketing efforts.
Unfortunately, these gatekeepers don’t always offer fair and ethical access to the web, and the recent headlines have proven our personal data is easily bought and sold.
This is where blockchain comes in. With a network built on blockchain-verified signatures, your data stays with you. This is in stark contrast to it floating around servers which are owned by the application you’re using, such as Facebook. With this network, visiting a website would allow you to keep your own personal information, without contributing to a running log of the people who also visited the website. As a result, all your personal information will be encrypted and protected.
While this is a great thing for individuals, it can be scary for marketers. Without access to user data, marketers would need to gather data directly from prospects and customers to get a full picture of the audience.
User experience could change too. Though you should already be putting a lot of effort into user experience now, blockchain could offer the opportunity for users to voluntarily decide which content and advertisements they want to view.
Digital Display Marketing
Online display ads are riddled with flaws and problems, regardless of whether some businesses see results. For a marketer, online display ads can be expensive, complex and difficult to manage, and the inventory is controlled by Google and Facebook almost exclusively.
However, a blockchain browser with a Basic Attention Token (BAT) can fix all the issues with ads. By trading on the value of online attention, blockchain can incentivize users to view content and break up the monopoly on digital ads.
It works like this: marketers buy ads with BAT, which are found in private tabs or landing pages. Users who choose to view ads are compensated with BAT, so they’re only seeing the ads they want to see.
As a result, marketers get more accurate consumer information, and users get to learn about only the brands they choose. Users also receive a portion of the marketer’s BAT in exchange for their attention.
Publishers are also compensated by both users and marketers through the revenue-sharing program. Publishers receive a higher portion of the ad spend than the users, however, and may choose to charge BAT for premium subscriptions and content.
This is really a win for everyone involved. Marketers get more accurate, targeted data to tailor future campaigns, publishers earn revenue and control over the message, and users get only the most relevant ads they actually want to see. Users can also do so without risking their personal information.
Just like buying a subscription to a print publication you wanted to read in the past, BAT shows the value of a user’s attention and puts them back in control.
Privacy and Trust
Privacy and brand trust are two overarching issues in the digital world, which leads many users to become skeptical and discerning about who they give their information to.
Giving users control over the amount of personal information they reveal lowers privacy concerns from the user perspective, as well as promoting social responsibility from the marketer’s side.
Caring for your user’s data and privacy are important anyway, so putting effort into improving any shortcomings should already be on your to-do list. With blockchain, however, the businesses that prioritize user privacy will become more apparent and earn more trust from users, building your brand relationships.
On top of that, studies show that users are more willing to voluntarily provide personal information, with permission, if there’s a reward for their trust. If you’re paying users directly to view your ads and content, you’re more likely to get their information and continued support in the future.
Ownership and Security of Assets
Piracy was a problem in the past, which led to sites like Pandora and Amazon Music, Unfortunately, artists are only compensated pennies per stream, and the complexities of the music industry meant that streaming service payments don’t always go to the appropriate person.
With blockchain, artists, filmmakers, musicians, photographers and other creative professionals have the opportunity to provide their pieces to the huge audience without the use of an intermediary. They can gain value for their tokens as they become more popular as well, earning more for their work.
The downside for the marketer is that this would give artists the tools necessary to market themselves directly to their audience, without sacrificing their revenue. This would give artists a chance to be valued for their work, however, and not because they know how to become a corporate product.
Looking to the Future
Though these possibilities are very real, they’re likely far off in the future. For now, we’re seeing blockchain in its infancy and learning more about how it could have positive benefits for user experience and marketing. With that in mind, it’s important to consider the implications for the future.
One thing is for sure, however: right now, some of the best minds in the industry are working on blockchain and cryptocurrency to adapt it to different business models and industries, so there’s likely to be a lot of development in the near future.
Here are the biggest digital marketing trends leading into 2019:
Search engines are now favoring clusters of content that surround a particular topic, as opposed to keywords. If you want to stay at the top of the search rankings, you need to develop these content clusters that link to one another.
To do this effectively, you need a broad topic outline that covers the most pertinent subcategories. Then, the surrounding content should have specific, long-tail keywords that connect back to the original outline with the same keyword.
This boosts your overall performance since any page performing well will result in the entire cluster performing well. This moves you further and further up the rankings.
In addition, choosing topics in which you have proven subject matter expertise or knowledge will give you an even better ranking, since search engines are now prioritizing the value and relevance to the user.
Shorter Video Ads
Internet users have much shorter attention spans than they once did, so it’s possible to lose a viewer with a long video that would’ve worked a few years ago. Audiences tend to engage with shorter ads, such as under 10 seconds, so you’re also getting more for your efforts.
Businesses are more likely to use shorter video ads in the coming year, so you want to work these into your strategy to ensure you stay with the current trends.
Chatbots are becoming more popular, due to their ability to address basic customer service needs and help businesses interact with more customers. Chatbots also create two-way communication between your audience and your business, which improves your customer satisfaction and your response time to messages. Both of these aspects will boost your search engine ranking.
Chatbots have a reputation for providing negative user experience, leading many businesses to hesitate to include them in their marketing strategy. Overall, however, customers are pleased with the use of chatbots and the ability to access information 24/7, so there’s no reason to hold back on this trend.
Chatbots also operate in Facebook messenger often, which has a click-through rate of 80 percent. This offers incredible potential for how a chatbot can lead to more sales for your business.
Blockchain is quickly becoming a necessity for most industries, but one of its most overlooked potentials is in marketing.
With the poor attention span of many internet users, it’s more difficult to draw attention from content and keep your audience engaged. Blockchain can be used to incentivize customers to watch advertisements and engage in some way, whether it’s sharing, tagging, liking or commenting, through a Basic Attention Token (BAT). This technology breaks up the monopoly of digital ads to trade on the value of online attention and engagement and reward the audience that’s willing to interact.
Social media influencers are achieving more influence in recent years, gaining significant followings on multiple social media platforms. Social media isn’t new, of course, but its reach is continuing to grow. Positioning yourself with the right social media influencer can make all the difference.
In the past, businesses were able to have influencer endorse products openly, but consumers are becoming more aware and are less receptive to this marketing tactic. Because of this, a subtle approach is needed to gain the benefits of a social media influencer.
Businesses with successful social media influence develop mutually beneficial, long-term relationships with influencers, so both receive more organic endorsements. These relationships not only provide you with a steady outlet for your promotions, but it also makes influencers less likely to abandon your brand.
Fields like advertising, marketing and sales have a negative connotation, with the belief that these representatives are only out for their own interests, using deceptive and aggressive tactics to get sales.
As a result, consumers are more skeptical and reluctant, as well as being more difficult to impress. The easy access to reviews and testimonials also gives them more information about a product or service’s strengths, and more importantly, its weaknesses.
Now, businesses are addressing this issue with transparency, openly admitting its own shortcomings, faults and negative feedback to show loyalty and dedication to customers. They’re also encouraging two-way communication on a public forum to not only build more trust with a specific customer but also to show their efforts to other potential customers.
Though it may seem obvious, mobile optimization is one of the most important aspects of your digital marketing strategy to address in 2019. Though many businesses already work toward mobile-friendly sites, more and more users are switching to mobile. Google is even prioritizing mobile-friendly sites in search rankings.
With so many users going mobile, you can’t afford to lose a follower because of poor optimization. Small issues, such as links too close together, a poor zoom function or text that’s too small can be all it takes for a customer to abandon your site and move on to the next.
Voice search is on the rise, thanks to personal assistance devices like Amazon’s Alexa, Google Assistant and Apple’s Siri. Nearly one-third of the 3.5 billion searches performed each day are voice searches, which use natural human speech patterns to determine the searcher’s intent.
If you think you can use the same strategy for voice search, however, think again. Voice search differs from a desktop or mobile search in that you get fewer results. If you want to be one of the sites that comes up, you need to tailor your SEO strategy for voice search.
Voice recognition technology is only expected to improve and become more popular as well, which has the potential to disrupt marketing altogether. User experience and SEO have been the main focus of most marketing campaigns, but these aspects become irrelevant with a short search and no search results screen.
While there’s no clear answer to tailoring your strategy for voice search, a bit of brainstorming to understand the nuances of the human voice. How users tend to phrase voice searches and what types of phrases are prioritized is worth your effort.
Artificial Intelligence (AI)
Artificial intelligence has become a hot topic in marketing recently, and though many are still unsure of its applications and limitations, it’s starting to find its place in marketing campaigns.
A widely implemented form of AI is chatbots, which improve customer service with lower costs and fewer resources. They’re also quicker than humans and offer targeted, personalized services to any customer at any time.
On a larger scale, the same capabilities of AI that make chatbots so effective can be applied to many aspects of marketing, such as forecasting, personalization, segmentation, and data analysis. The possibilities are truly endless, so it’s best to get on board before AI takes the marketing world by storm.
Marketing trends come and go, some of which reshape the industry and others that may just fade into the background. If you want to be successful in your marketing efforts year after year, it’s important to be able to identify the upcoming digital marketing trends and stay ahead of the competition.
Artificial Intelligence, or AI, transformed the digital landscape in more ways than one. Image-recognition software, semi-autonomous vehicles, medical robots and other AI-enabled technology are all possible with this revolutionary technology.
For marketers, AI also presents opportunities we never could’ve dreamed of. With AI marketing, digital markets can improve personalization and generate better performance and profits, adding to an already strong data-driven focus.
With AI, the consumer experience can be personalized in a way that’s easier and more cost-effective. This allows brands to achieve incredible gains through a deeper understanding of the customer base.
Learn more about the applications for AI in marketing and see how it can revolutionize your marketing campaigns.
What is Artificial Intelligence (AI)?
Artificial Intelligence is simulated intelligence in machines that are programmed to “think” like humans and mimic human behavior. At its best, AI can rationalize and take action to achieve a specific goal, which has virtually limitless real-world applications.
AI automates repetitive learning and discovery through data and adapts through progressive learning algorithms. By finding structure and patterns in data, these algorithms become a predictor and the machine can optimize itself.
AI works on a much larger scale than the human mind, however, which gives it the ability to analyze larger data sets and more detailed data. On top of that, the more data AI has to work with, the better it learns and the more accurate the predictions will be. Because of this, AI gives you a competitive advantage, since the one with the best data has the edge.
Search engines have come a long way from the days when you needed to know the exact product name to find what you were looking for. Search engines with AI are getting smarter and more capable of discerning your intent behind a search, so it’s able to provide you with more relevant results.
By using the techniques employed by AI-enabled search engines, businesses can help customers find the product or service they’re looking for, regardless of how jumbled the search term became.
As an example, searching for a product on a massive e-commerce platform, such as Amazon, only requires a general term. Like Google, it will finish your search term and correct any typos in an effort to give you the most relevant results. It also provides an advanced search feature, which offers more targeted searches.
Programmatic advertising is the automated process of buying and selling ads. Advertisers and publishers connect to an ad inventory, through which they can exchange advertisements. AI helps this process by using algorithms that analyze user behavior and optimize the campaign for more relevant results.
Like other sales platforms, this is achieved by targeting consumers with a high chance of converting. Basically, it’s targeting the consumers searching with the express intent to purchase. Cookies also provide insights to help AI tailor the campaign.
For example, AI and programmatic advertising can be used to target apprehensive buyers by analyzing internet trends and identifying preferences for better targeting. Matching the subscriber, cookie data, and other data sets offer a clearer picture of consumer behavior. This allows marketers to create better segments and duplicate audiences as well.
The customer experience is an important part of successful marketing, and it’s receiving more and more attention with the recent changes to the Google algorithm. Marketers want to meet or exceed customer expectations as much as possible, as well as determine if engagement will ultimately lead to the sale.
With AI, marketers can make better predictions about market demand, giving them the information needed to nurture a prospect or move on to the next opportunity.
For example, if you can gain an accurate prediction of how much inventory you’re likely to sell, you know when to boost your marketing efforts to get the sales. You can also double down on the inventory you have in anticipation of higher-than-average sales.
Though it may seem outlandish, AI can also analyze the conversations you have with a customer to identify your successes and failures. It can then advise you on whether to continue with the prospect.
AI systems can find, compile and present valuable content to your target audience by pulling information from different data sets. This is a complement to your content marketing strategy, because you now have relevant, highly targeted, curated content ideal for your audience.
Marketers can use AI to come up with marketing strategies based on this data as well. If the content curation is targeting the ideal customers with this insight, those insights can prove invaluable to developing a strategy to communicate with your audience.
A similar technique can also be used to gather information on prospects and send marketing messages to them. Over time, the prospect is likely to subscribe or buy, since the offer is exactly what they’re looking for.
Chatbots are a vital part of modern digital marketing. AI-enabled chatbots provide responses to customer inquiries and engage customers, leading to greater customer retention.
For example, a large business will struggle to keep up with millions of customers, even with a full team dedicated to customer service alone. Chatbots are available to address the minor needs of the customer, engaging them and freeing up a representative to handle the more involved questions and concerns. Chatbots are also available any time, day or night, which is more practical than having a full team around the clock.
The only way to tell if your marketing campaign is performing well is with analytics, giving you insight into what is and isn’t working. AI and machine learning provide detailed analyses and insights into which advertising efforts are succeeding. This allows you to make more informed decisions about where to direct your future campaign efforts.
AI shows you how many clicks an ad received, which country or region they came from, what platform they came from, and other valuable data. Using this data to inform your advertising campaign will give you a higher ROI.
These same insights can also be used for future predictions. Instead of focusing on right now, AI gives marketers a better picture of overall trends to tailor the strategy for future goals and continue to increase conversions along the way.
Predicting future market trends is one thing, but being able to apply accurate dynamic pricing strategy is another. This allows you to optimize sales when the demand is high and find out when to offer discounts to increase sales. AI is able to keep up with the imperceptible shifts on a much larger scale than we can, giving you accurate predictions to keep with the dynamic pricing trends.
With marketing enhanced by AI, marketers can rely on AI to determine the effectiveness of marketing campaigns and learn where to invest for the best ROI. AI also improves the customer experience and offers better opportunities for engagement, building a more loyal audience.
Regardless of industry, all modern marketing efforts benefit from the capabilities of AI. It not only simplifies the process and provides more cost-effective solutions, but it’s also more accurate and effective.
With so many businesses getting on board with AI-enabled marketing, you can’t afford to let your business fall behind.