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How to Use Manipulation in Marketing Ethically

 While marketing involves some manipulation, it isn’t necessarily a bad thing. Done ethically, manipulation in marketing is an effective tool for boosting your…
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Why Customer Trust Is Vital to Your Brand

With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer…
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The Use of Blockchain In Digital Marketing

While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of…
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Digital Marketing Trends Leading into 2019

As 2018 comes to a close, a savvy marketer will be looking ahead to the upcoming year and developing a digital marketing strategy…
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