Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords.
Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images are a powerful tool for traffic as well, but unfortunately, many marketers aren’t using them to their fullest potential.
Google is responsible for billions of internet searches each day, as well as over 85 percent of the search engine market share, so the ultimate goal of a marketer is to find their brand high in the ranking. Without knowing the factors that Google considers in the ranking, however, it can be difficult to achieve […]
When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action, as well as giving brands personality and emotion.
As 2018 comes to a close, a savvy marketer will be looking ahead to the upcoming year and developing a digital marketing strategy to stay ahead of the competition and boost brand awareness. With so many changes that occurred at the end of 2018, it’s important to revamp your strategy and account for current trends, […]