PPC Advertising: Online Marketing with Instant, Highly-targeted Traffic and Measurable ROI for Your Business

Business owners are reluctant to engage in online marketing activities not because they don’t want to see their website online, or they don’t have the budget for it. Mostly, it’s because they struggle to track Internet marketing’s return on investment or ROI. Indeed it is difficult to invest in something whose value is not obviously apparent. Good thing there’s PPC or pay-per-click advertising. Continue reading “PPC Advertising: Online Marketing with Instant, Highly-targeted Traffic and Measurable ROI for Your Business”

Beyond Local Online Presence: How Your Local Business Can Keep the Cash Register Ringing with ‘Local Buzz’

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According to statistics, an overwhelming 78% of consumers research about products and services on the Internet before buying locally. The message consumers are sending local business owners is therefore clear: be visible online or get ready to close shop.

A lot of business owners have responded to this message by getting a website done. They also pay for SEO or search engine optimization services to make sure they appear on Google when their prospects look for products they offer. But is this strategy good enough to keep your cash register ringing every day? Or is there a better way to ensure your business dominates “locally”? Continue reading “Beyond Local Online Presence: How Your Local Business Can Keep the Cash Register Ringing with ‘Local Buzz’”

Anatomy of a Social Buyer: Use Social Media Optimization to Understand Your Customer & Get Sales

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Social media optimization is a known business necessity. Owners understand that for their venture to withstand the competition and survive in the current economic environment, they need to be on Facebook, Twitter, and other social networks. They need to update fan pages, upload photos, and interact with their audience. After all, 67% of all Internet users use social networks, according to Pew Internet research. Indeed no online marketing strategy is ever complete without it. But at the end of the day, its sales—not likes, retweets, or repins—that keep the business going. So the question now is… Continue reading “Anatomy of a Social Buyer: Use Social Media Optimization to Understand Your Customer & Get Sales”

If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity.

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If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of the basic aspects of online marketing, but it’s also one of the most important, if not the most. What do you want your customers to think of when they hear or read your brand online? Most companies and entrepreneurs tend to lose focus on this matter, especially if they are eager to “get by” and make a name for themselves straightaway. Continue reading “If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity.”