PPC Marketing: Go ‘Non-Traditional’ Advertising for Instant Website Traffic [Video]

When business owners notice a drop in leads and sales, they typically launch a promotion and advertise it. They publish ads on traditional media – TV, radio, print, outdoor.  And if they’re a bit technology savvy, they put promotions on their website. Problem is, these channels don’t always bring in the urgently needed store visits or the much-awaited online purchases. They should have gone with Pay per Click (PPC) advertising instead. Here’s why. Continue reading “PPC Marketing: Go ‘Non-Traditional’ Advertising for Instant Website Traffic [Video]”

[Video] Customers Are Searching for Local Businesses Online – and How Your Business Can Survive the Shift

Do you still think that a listing on the yellow pages is enough for prospects to find your local business? If so, this is a wake-up call.

The truth is this: paying customers are finding more and more ways to research products and services in their area. Widespread Internet access and mobile devices enable customers to find what they need instantly, on the go, and with high buying intent. This also comes with the high propensity to share experiences online with friends. If your business is not capitalizing on this shift, then you are losing out. Continue reading “[Video] Customers Are Searching for Local Businesses Online – and How Your Business Can Survive the Shift”