You understand that a strong online marketing strategy is vital to success in an increasingly diversified and competitive marketplace. You want to capture more leads and convert them into clients; you want to increase your sales and earn bigger profits. Just as importantly, you want to expand your brands and grow your businesses.
However, many small and medium-sized businesses lack the expertise and resources to develop and implement dynamic online marketing strategies. Additionally, with the emergence of new digital marketing channels and the accelerated pace of mobile and tablet adoption, you may be more confused than ever when it comes to developing the right marketing strategies that will meet their business goals.
You have a concrete need—and that’s where we can help you by providing valuable assistance as an online marketing consultant. We offer you a suite of services that no other marketing company or consultant is offering—professional consultation with comprehensive research and analysis reports, and an in-depth online marketing services blueprint.
We offer you a consultation session that will blow your mind—we will research and analyze your target market, your brand, your past marketing campaigns, your competitors, and your industry. We will scrutinize your online presence by examining your website, your rankings, and keywords. We will show you how you’re faring next to your competitors. Show you the bigger picture.
We will provide you with a proposal that aligns with your business goals, your target market, and your industry. We will provide you with the online marketing services blueprint—together with the services required and the timetable—as well as a well-justified marketing budget.
To sweeten the deal, we offer you the consulting, research, and analysis reports—as well as the comprehensive online marketing blueprint—for free! Don’t forget to mention that this suite of services is worth $1000. Call or email us for a free consultation now.
Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing introduces and promotes products and services to your potential customers. Without the implementation of dynamic online marketing strategies, your potential customers will not learn about your products and services, and your business growth will be impeded.
While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful (with some maintaining and even growing their revenues without a coherent digital marketing strategy), their customers are increasingly turning to the Internet to help themselves with their buying decisions. Furthermore, with the increase in mobile adoption, more and more consumers are using their mobile devices to help them with their buying decisions.
If you want to profit in today’s marketplace, you need to develop and implement strong multi-device and cross-channel digital marketing strategies to effectively reach their potential and existing customers.
How Much Budget Should You Allocate to Your Marketing?
As a general rule of thumb, new businesses are advised to invest at least 10% of their gross annual income into a strategic marketing action plan that covers appropriate online, print, and networking initiatives. However, Entrepreneur magazine advises businesses that want to advance their objectives and sales to invest more time and money into their strategic marketing action plan—as much as 20-30% of their anticipated annual gross revenues, particularly if they are introducing new products or services.
These figures, of course, aren’t set in stone. According to the U.S. Small Business Administration, small businesses with revenues of less than $5 million should allocate between 7-8% of their revenues to marketing. This allocated budget should be split between brand development costs and the costs of promoting the business.
The U.S. Small Business Administration states that a small business’s allocated marketing budget should also take into account the business’s industry, the size of the business, and its growth stage. How the marketing budget is spent is equally important, and the budget should be used to outline the costs of the business’s marketing goals within a certain time period.
Your Competitors are Increasing their Marketing Budget in 2014
As the economy continues to recover, more and more marketers are stating that they’ll be increasing their marketing budgets this year to fuel business growth. According to the fifth annual Marketing Budgets Report, which was published by Econsultancy and sponsored by Responsys, 60% of client-side respondents say their companies are increasing their overall marketing budgets for 2014—which is significantly higher compared to 54% in 2013 and 45% in 2012.
Forty- four percent of supply-side respondents say their clients are increasing their overall marketing budgets this year—up from 39% in 2013 and 30% in 2012. As for digital marketing budgets, the number of companies increasing their spending has been remarkably consistent since 2009, and is 71% this year. Digital budgets have largely been insulated from spending cuts as more companies focus on their digital channels to drive business growth, as well as leads and sales conversions.
Meanwhile, only 20% of companies are planning to increase their traditional (offline) marketing budgets over the next year, with 55% of companies planning to keep their traditional (offline) marketing budgets the same over the next year.
Your Competitors are Focusing on Acquisition Marketing
The fifth annual Marketing Budgets Report also stated that more companies say they will be focusing their investments on marketing for new customers (acquisition marketing) over keeping their existing ones (engagement/retention) in 2014. 34% of respondents say they are focusing on acquisition marketing (up from 31% in 2013), while retention/engagement is down from 24% in 2013 to 18% this year.
The modest boost in acquisition marketing can be partially attributed to the more positive economic climate and the corresponding increase in marketing budgets.
Marketing Spend in 2014: Email Marketing, Social Media, & Search (SEO/PPC) Lead the Way
The latest StrongView survey, which was conducted with SENSORPRO, examines business leaders and their planned marketing budgets for 2014. According to the survey, 52% of respondents plan to increase their spend on email marketing, 46% on social media, and 41% on search (SEO/PPC) this year.
In contrast, some traditional advertising channels are seeing a significant decrease in spend. According to the StrongView survey, 32% of respondents plan to decrease their print advertising spend, while 21% of respondents plan to decrease their direct mail spend.
A prevailing challenge for marketers this year is accessing and leveraging the enormous amount of data being generated by a growing number of marketing channels. 40% of respondents cited accessing and leveraging customer data as the biggest email marketing challenge, while 32% of respondents say they’re struggling to develop more relevant engagements.
How Professional Consultation Can Drive Your Marketing Objectives & Business Goals
While developing a dynamic marketing strategy is important for businesses that want to drive growth, boost their profits, and increase their leads and sales conversions, setting aside the optimal marketing budget to drive these objectives can be a tricky process. This is a problem frequently encountered not just by small and medium businesses, but by large enterprises as well.
Fortunately, we can help business owners like you identify the ideal marketing budget for your organization in order to drive your marketing objectives and business goals. For a limited time, we’re providing FREE PROFESSIONAL CONSULTATIONS WORTH $1000 to business owners who want to establish optimal marketing budgets and become more competitive and profitable in an increasingly cutthroat marketplace.
Our free professional consultation worth $1000 includes a comprehensive research and analysis report, and an in-depth online marketing services blueprint, so that you’ll better understand your current online presence, what your competitors are doing, and what actions need to be taken in order to drive your marketing and business goals.
We typically charge $1000 per consultation because of the extensive research and analysis—not to mention expertise—that is required. Indeed, no other company will offer such comprehensive and superior consultation for free. If you want to compete in the online marketing world, you’ll need serious intelligence and the advice of an experienced, knowledgeable consultant.
We’ll make the effort to research and analyze your target market, your brand, your marketing goals, your past marketing campaigns, your competitors, and your industry to help us devise a sound online marketing strategy for you. Armed with this knowledge, we’ll then proceed with implementation, and every step in the process and every milestone will be aligned with your marketing goals.
Our online marketing services blueprint will outline the services that you need to meet your marketing objectives and business goals, with the corresponding timetable and well-justified marketing budget.
Don’t miss this chance to obtain valuable intelligence and first-rate consultation from the experts. Call us now or send us a message so we can schedule your free consultation.
You Need Potential Customers to Become Aware of and Familiar with your Brand
Did you know that according to Nielsen, sixty-two percent (62%) of your potential customers prefer to buy products from familiar brands rather than switch to a new one?.
How will your brand become more familiar with your potential customers?
You Need your Brand to Get More Visibility Online!
According to a research by GE Capital and Fleishman Hillard, 81% research online before making big purchases and 89% of consumers use Internet search engines to make purchasing decisions.
What is our Brand Optimization Service?
Our Brand Optimization Service provides: 1) Insights on your Brand’s Online Visibility and Opportunities through Advanced Marketing Research and Analysis, 2) Turn-key Brand Optimization Solution and Implementation, and 3) In-depth Performance Tracking and Reporting.
Grow your Business with Brand Optimization!
Millward Brown’s brand pyramid shows that a brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of optimization (also known as “presence,”) eat up only 12% of spending for that phase. On the other hand, brands that have reached the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share.
How will you have a strong brand?
To increase your brand’s strength, your visibility must expand. You must seize your brand’s online visibility and expansion opportunities through our Brand Optimization Service!
You need to represent your brand coherently and consistently via your Web properties and execute content marketing.
Your web properties are your point of presence on the Web that represents your company, professional identity, or brand. Examples of web properties, aside from your website, are your blogs, social media accounts, business directories, and many others.
Your brand must be well-represented across various web properties with professional design. Professional design impacts consumers in the following areas: 1) Perception Value – 79%, 2) Strategic Value – 42%, 3) Performance Value – 34%, and 4) Financial & Accounting Value – 16%.
You must be blogging! According to Edelman, 90% of global online consumers want brands to share content online while 78% of consumers believe that companies that provide content are interested in building good relationships, according to TMG.
You must be active and engaging potential customers on social media.
Eighty percent (80%) of social network users prefer to connect with brands through Facebook and 85% of fans of brands on Facebook recommend brands to others, based on a research by Syncapse.
Edison Research reported that 51% of active users follow companies, brands or products, while 46% of online users count on social media when making a purchase.
Another research shows that customer acquisition on social networks is at 62% for Linkedin, 52% on Facebook, and 44% on Twitter.
Searches done in online business directories result in: 1) a purchase, or an intent to purchase – 76%, 2) a contact to a business by phone – 62%, 3) a contact to a business in person – 31%.
Publishing press releases online on a regular basis contribute to your visibility as well. Eighty percent (80%) of business decision makers prefer to get company information in a series of articles, according to GfK. Also, ContentPlus reported that 70% of consumers prefer articles over advertisements when it comes to getting to know a company.
Online reviews are also important as 88% of consumers trust online reviews as much as personal recommendations, says BrightLocal.
You can’t ignore the effectiveness of video marketing. An Econsultancy study states that 96% of consumers surveyed found videos helpful for making online purchase decisions. Fifty-nine percent (59%) of executives would rather watch videos than read text, according to Forbes. Video marketing is growing fast as Internet video traffic will be 69% of all global consumer Internet traffic by 2017, according to Cisco Online.
What We Do?
We possess cutting-edge technology to provide you with…
Insights on your Brand’s Online Visibility and Opportunities through Advanced Marketing Research and Analysis
We will provide you with insights on your search traffic visibility and opportunities based on marketing categories, geo-targets and competition.
We analyze up to 750 search terms and identify 500 search patterns and trends across more than 100,000 web pages to give you an in-depth marketing report.
This will help you identify what marketing categories and locations to target and prioritize for a solid brand optimization strategy!
Brand Optimization Solution and Implementation
The proposed custom solution will now be generated based on the analysis, insights and strategy that we have discussed during our consultation session.
Our Brand Optimization solution is composed of the core services: Website Optimization, Accounts Setup, and Content Marketing designed to progressively expand your brand.
Our service allows for the following: 1) Brand Optimization for Multiple Locations, 2) Content Writing based on US or UK English, 3) Content Topics and Outline Proposals.
Performance Tracking and Reporting
Search Engine Exposure
The Search Engine Exposure Report shows your brand exposure or impressions in the search engines broken down by Search Type, Page Rankings, and Keywords Breakdown.
The Site Traffic Report shows how much traffic you are getting from Organic, Referral, Social, Direct and Paid Sources. It also shows Site Page Performance comprised of Average Ranking, Page Views, Bounces, Bounce Rate and Time on Page.
Through the Positive Momentum Report, you’ll see the positive results on your campaign performance that are bound to influence and boost other performance metrics that need improvement. You’ll understand the strengths that we will capitalize on through the Positive Momentum Report as we continue with your campaign optimizing your brand further and further.
What are the Benefits of Brand Optimization?
With brand optimization, you will progressively see these results:
Improve Search Engine Rankings
Expand your Brand’s Visibility Online
Increase Online Traffic
Increase Brand Recognition and Authority
Gain more Conversion Opportunities
Boost Brand Loyalty
There you have it. Send us an email, give us a call, or fill out the form below to schedule a consultation.
Your brand is probably the best in the world and all of your potential customers should know that!
At the same time, you want more revenues. You want more customers.
To accomplish this, you need to get more leads. To get more leads, you need to have more traffic. To have more traffic, you need your brand to become more visible online.
Our Brand Optimization Online Marketing Service will do just that!
With our revolutionary marketing research technology, brand optimization intelligence will be right in front of you on your Brand Optimization Dashboard!
Gain valuable Brand Optimization Insights from your Visibility Grade and Opportunity Rating for every Search Traffic Category and Target Locations. Compare different target Locations as well as analyze your Competitors.
Analyzing 750 search terms, with each against 150 Web pages for your campaign, and identifying 500 search patterns and trends across more than 100,000 web pages, our Marketing Research Report is a game-changer that will give you an edge high above your competitors!
Select the recommended Strategy and Solutions and launch your campaign in a snap!
See your Campaign Performance including your Positive Momentum, period after period, on your Brand Optimization Dashboard and see your Brand Optimization results unfold!
Contact us now or fill out the form to get started!
Are you struggling to market your brand’s products or services online? Is your brand being optimized the right way for you to get more exposure and traffic?
You want to strategize, activate services, and see your brand’s expansion from a single, user-friendly interface.
To help you do this, we’re offering you a holistic platform that covers Marketing Research, a Solutions Display, and Performance Reports fused into one revolutionary dashboard.
We Provide Brand Exposure Insights Based on Advanced Marketing Research Technology
Feeling overwhelmed by search engine algorithms and the complex, ever-changing world of SEO? Our Marketing Research Reports will help you gain objective, data-driven insights on your online visibility that haven’t been exploited or maximized to its fullest potential.
Do you have the tools to help you strategize your online marketing and identify priorities for maximum brand expansion to help you reach your target market more effectively?
Our search traffic analysis will show your current visibility per search traffic category. The analysis also shows opportunities in search traffic volume which you can target. The search traffic categories analysis can be refined further based on geo-targets as well as against your competitors. Use this analysis to identify the most suitable search traffic or marketing categories and locations to target in your campaign.
We provide Brand Optimization Intelligence by instantly showing you:
Broken down by:
Search Traffic or Marketing Categories
Expand Your Brand’s Online Visibility with our Brand Optimization Service
We will optimize your website by analyzing and fixing page indexing, main navigation, and other issues and errors. We will set up your blog, webmaster and analytics. We’ll also perform analysis and optimization of your target pages, content, meta tags, anchor texts and interlinking for every search traffic category. If you have multiple locations, we will also optimize your website accordingly to allow you to dominate your target market across different locations.
We’ll build and optimize your other properties—your social media accounts (YouTube, Twitter, Google+, and Facebook); your social sharing accounts; off-site blog accounts; your press release accounts; as well as your top niche or geo-related directory accounts, just to name a few.
We’ll perform content marketing for you, using a strategy that combines articles, blog comments, social sharing, and social signals to expand your brand’s presence online. We also offer premium content writing services, on-site blog marketing, quarterly website updates and performance analysis. We offer content marketing add-ons such as press release marketing, review marketing, and video marketing, to expand your brand’s online visibility like a brilliant star!
Track the Progress of Your Brand Optimization via Our Revolutionary Performance Reports
We provide insightful Site Traffic, Search Engine Exposure, and Positive Momentum Report to help you monitor the progress of the on-going Brand Optimization campaign.
The Site Traffic Report shows you how much traffic you’re getting from organic, referral, social, direct, and paid sources. The report also displays site page performance, which is comprised of impressions, average ranking, page views, bounces, bounce rate, and time on page.
Meanwhile, the Search Engine Exposure Report displays your brand exposure or impressions in the search engines. This is broken down by search type, page rankings, and keywords.
Finally, the Positive Momentum Report allows you to see the positive results in your campaign performance that are bound to influence and boost other performance metrics that require improvement.
Build and expand your brand’s presence online and watch it positively affect your conversions, sales, and profits. Effectively reach your target market and see your business crush the competition with our Brand Optimization service.
Send us an email now or call us so we can schedule a consultation with you today.