Claim, secure, and establish your brand today on social media, blogs and local directories before someone else does!

Claim, secure, and establish your brand today on social media, blogs and local directories before someone else does!

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Yes, the next most important thing to do to secure your brand after acquiring your domain name, is to also secure your account names and profiles on various web properties.

Did you know that 93% of the world’s top 100 brands that had their matching Twitter handles owned by someone else at some point?

This is a branding nightmare.

Don’t let this happen to you.

Securing your brand is one thing.  Establishing your brand with professionally designed profiles and pages is another.

Eighty percent of social network users prefer to connect to brands through Facebook. And 85% of fans of brands on Facebook recommend brands to others.

On Twitter, 50% of active users follow companies, brands or products.

There’s more…

Businesses are winning new customers through social media and online directories.

Customer acquisition has been increasing on social networks such as:

  • LinkedIn – 62%
  • Facebook – 52%
  • Twitter – 44%

In online directories, searches result in….

  • a purchase, or an intent to purchase – 76%
  • a contact to a business by phone – 62%
  • a contact to a business in person – 31%

Whether or not you are ready to go aggressive on an SEO, Social media, or a Local Buzz campaign, your potential customers will be looking for your products and services in various online channels.

Will they find you there and get an amazing lasting impression of your brand?

If you are the potential customer, what would you think of a business with awkward usernames, and URLs, as well as poorly designed profiles and pages on social media, blogs and local directories?

So secure and build your online brand presence with professional design and optimization through our Brand Establisher service today!

Call or email us now for a free consultation.

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If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity.

If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity.

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If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of the basic aspects of online marketing, but it’s also one of the most important, if not the most. What do you want your customers to think of when they hear or read your brand online? Most companies and entrepreneurs tend to lose focus on this matter, especially if they are eager to “get by” and make a name for themselves straightaway.

However, establishing your brand identity should not be overlooked as it would build the foundation for your future marketing endeavors.So as you go and build a website for your business, it’s imperative that you keep everything in line with your brand identity.

Securing your online presence through different channels

If you want your business to get noticed online, you’ll need more than just a website—you’ll need the help of social media pages, blogs and local directories too. This is where securing your account names, profiles and URLs come in.

After establishing and securing your brand and your domain name, the next thing to take into consideration is optimizing these channels in order to strengthen your online marketing presence. But creating accounts for these channels is not as easy as it seems. Creating a profile online now requires a unique and personal touch to them, such as coming up with the appropriate logos, design and banners. Once every detail is up and polished, your next target should be finding ways to make your social media pages, blogs and local directories visible to customers searching for your business.

Optimize your social media presence

Do you know how powerful social media is for brands and companies? According to research, 80% of social network users prefer to connect to brands through Facebook, while 85% of fans of brands on Facebook recommend them to others. Half of the total number of active Twitter users, on the other hand, follow accounts of companies, brands and products.

Social media sites also prove to be one of the most influential channels for customer acquisition, with 62% of businesses acquiring customers from LinkedIn, 52% from Facebook, and 44% from Twitter.

Here are some recommendations to help you optimize your social media presence.

  • Use the proper cover, profile and background images for your profiles. To ensure that your social media profiles showcase your brand in the best light possible, it’s important that you integrate your branding (logo, icons, identifying color/s, etc.) in your photos, especially since your cover photo is the first thing that a user sees.

You may also want to stick to the recommended image dimensions  for the different social media platforms.

  • Provide users with easy-to-find links to your website and other social media profiles. One of the best ways to ensure that your cross-platform followers follow you as well on another social media platform is to direct them to it. Simply cross linking to your other social accounts will do the trick.

It will also be extra helpful if you add your site URL to your social media profiles. Doing this will improve your branding as it can help users identify your official pages  over unofficial ones.

  • Ensure your profile descriptions are consistent among your accounts. Maintaining consistency in your profile descriptions doesn’t mean that you need the verbatim description. Using majority of the same keywords among your profile descriptions will give a sense of uniformity and authenticity to your pages.  Additionally, it will also help you rank in search engine results pages.
  • Fill out every profile field with quality information. Completing every profile field may seem like an irrelevant matter, but doing this will improve your followers’ association with your brand by letting them know your exact insights, topics and goals.

Optimize your blog posts

Research shows that although 60% of businesses have blogs, 65% of them haven’t updated in the past year. These companies are missing out on the opportunities blogging can bring to their businesses!

Make sure your content gets the attention it deserves from your customers and search engines. Take your blog to the next level by applying these simple yet effective optimization practices:

  • Make use of relevant keywords throughout your post. Knowing the right keywords is the first step to creating compelling content. Researching the proper terms to use for blog posts can allow you to identify the subjects that are driving the majority of searches in your industry. However, be careful not to engage in keywords stuffing—you don’t want to get penalized by Google for filling your content with a lot of keywords.
  • Optimize the images used in your blog. Make sure that you also include keywords in the file names of your images, as well as keyword-rich, yet brief descriptions for
  • Link your posts to other significant sites. When publishing a blog post, don’t be shy about including a link to other important pages, especially if you used their information to add value to your content. Doing this wouldn’t just provide readers an opportunity to explore more of your posts, but it may also allow you to receive a link back from these pages.
  • Share your content using your social media accounts. Publish your content to your Facebook, Twitter, LinkedIn, Pinterest and Google+ profiles to help you maintain an active online presence in these channels.
  • Allow readers to subscribe to your blog. To give your readers a chance to receive notifications whenever you publish new content for your blog, place RSS or Feed Subscription Buttons in a prominent area.

Optimize your listings on local directories

In online directories, 76% of searches result in a purchase, 62% in a business contact by phone, and 31% in an in-person business contact.

Optimizing your local listings will definitely improve your business’ ranking in local search results. The more your business is seen in the first pages of SERPs, the more likely users will click on your site with intent to purchase your product or service. To ensure you get good ranking in local searches, start by following these simple tips:

  • Include your business’ NAP on directories. Search engines assign more authority to listings with accurate business names, addresses and phone numbers. Furthermore, make sure that your business listing has the same format across all major directories—this will help search engines determine high quality listings from the low quality ones.
  • Fill out every field in your local places pages. Just as how search engines love social media pages with complete information, they are also fond of listings without empty sections.
  • Encourage review publication on aggregate sites. Do not be afraid to ask your customers to leave a review, especially if you know that you provided them with great experience. These reviews play a very big role in getting your site to rank in local searches.

These are just some of the best practices that can be done to optimize your social media pages, blog and local listings, but in order to ensure your online presence is fully active within these channels, you may need to seek the help of someone with enough knowledge and proven optimization strategies.

Well, this is a lot work.  Plus, this requires technical and design expertise. Busy business owners like you need to focus more pressing matters to grow your business.

Through our Brand Establisher services, we can claim, secure, design and optimize for you your YouTube, Blogger, Twitter, Google+ and Facebook accounts, as well as accounts for other local directories, social network and blog sites even if you are not yet ready to aggressive on an online marketing campaign.

Aside from setting up these accounts, we are also loaded with the right optimization and design techniques that will definitely help you establish your brand!

Send us an email now or call us so we can schedule a free consultation with you today.

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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Your potential customers are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see?

Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer.  They search in the blogging community and in local business directories. They also land on press release sites and other web pages. Continue reading “Your potential customers are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see?”

Responsive Web Design: Prevent Potential Sales Loss with a Mobile Friendly Website

Many business owners today tend to ignore the importance of having a mobile friendly or “responsive” website. Without realizing it, they may be losing prospective leads and sales because their website is not designed to load properly on mobile devices such as laptops, tablets, and smartphones. Here’s why you should not be one of them, and how you can make your website responsive: Continue reading “Responsive Web Design: Prevent Potential Sales Loss with a Mobile Friendly Website”

Responsive Web Design: How Businesses Risk Losing Customers by Ignoring Google’s Recommended Mobile Friendly Configuration

Responsive Web Design: How Businesses Risk Losing Customers by Ignoring Google’s Recommended Mobile Friendly Configuration

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Mobile Internet users are expected to outnumber desktop users by next year. It is therefore no surprise that Google is paying close attention to this development. And so should you. Because if your website is not yet “mobile responsive,” you may be turning away prospects who browse your web pages via smartphones, tablets, or laptops. And frankly, mobile users are prospects you wouldn’t want to lose.

Non-Mobile Ready = Non-Customer Friendly

A study by Sterling Research and SmithGeiger for Google found that a whopping 96% of users have encountered a website that is obviously not designed for mobile. This would not have mattered to you if not for the following findings also uncovered by the same study:

  • 52% of users are unlikely to engage with a company whose website brought them a bad mobile experience
  • 36% of respondents say a non-mobile-friendly site wastes users’ time
  • 67% of users are more likely to purchase if the site is mobile friendly

To add up to business owners’ growing woes, Internet research company comScore estimates that 52.4 million Americans now own nearly 58 million tablets. Another research group, Pew Internet, says 56% of American adults have a smartphone. Worldwide, there will be 1.4 billion smartphones by the end of 2013, adds ABI Research. That’s with a B, billion.

Take note that these devices are not just capable of connecting to the Internet; they will be connected to the Internet. Cisco estimates mobile Internet usage will skyrocket at a pace of 66% in the next five years.

Needless to say, Internet users – including your prospect customers – have been and will be viewing your website using mobile devices. That’s a major problem if your site is not designed to load properly on mobile.

Supported, Not Preferred: Dynamic Serving & Mobile Sites

In total, Google supports three configurations in serving content for smartphones: mobile responsive, dynamic serving, and mobile version website. The search engine prefers the first option. As for the other two, they are supported but not recommended.

Like responsive, dynamic serving uses the same URL for both desktop and mobile. But unlike responsive, it serves different HTML and CSS depending on the device. In this method, you will need to either 1) come up with a different set of code for mobile or 2) use JavaScript to change the code. If not carried out correctly, such as when Google crawlers are not alerted that the site serves varying or dynamic HTML, this option can even cause indexing problems.

The second supported-but-not-preferred option is actually creating another website, a mobile version of the main site. It is often carried out with a different domain, such as m.example.com, indicating it is meant for mobile visitors. The creation is the easy part. Ensuring pages properly redirect to their mobile equivalent pages is the tough task. Faulty redirects mean Google won’t be able to find and rank your mobile pages properly. And oh, now you have two sites to maintain (desktop and mobile) so you have twice as much optimization work to do.

Supported & Recommended: Responsive Web Design

And then there’s Google’s preferred method of servicing mobile users: responsive web design. Of all three configurations supported by the search giant, it leans on responsive more because of its many advantages not just in improving user experience but also in speeding up web page indexing and ranking. According to the official Webmaster Central Blog, here’s what Google has to say when building smartphone-optimized websites:

“Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.

Because the desktop and mobile content are on a single URL, it is easier for user to find, link back to, and share that content. It is also easier for Google algorithms to assign the indexing properties to your content. “Google can discover your content more efficiently as we wouldn’t need to crawl a page with the different Googlebot user agents to retrieve and index all the content,” the company explains.

What Makes a Website Mobile Responsive

In a nutshell, responsive is serving both desktop and mobile users the same exact HTML, changing only its appearance via CSS. This means your web pages load perfectly on all devices, regardless of screen size, without needing to change the HTML for each device or to create a separate mobile website.

A mobile responsive website has three key features: a flexible or fluid grid, flexible images, and CSS3 media queries. These features allow the website to “adapt to the viewing environment”. The website adjusts for viewers so they won’t need to scroll in all directions and zoom in and out whenever browsing via smartphones, tablets, and laptops.

Why You Need to Shift to Responsive Today

Be More Visible Online – The responsive configuration makes it easier for Google to index pages since its crawlers will only deal with one set of code. Since you won’t create a mobile site, you also avert the possibility of faulty redirects, allowing pages to be discovered and ranked.

Build and Improve Your Brand, Reputation – The Sterling Research and SmithGeiger study also found that 48% of users are “frustrated and annoyed” by a non-mobile-friendly site. Being perceived as “annoying and frustrating” won’t help your brand and reputation.

Capture Desktop and Mobile Targets – Desktop users roam your site effortlessly. But what if they use a smartphone or a tablet to browse? Some 48% of users think companies that have non-mobile friendly sites “don’t care” about their business. Googdbye, mobile user leads and sales.

Dominate Your Competition – The same research found that 61% of users will quickly go to another website if they don’t immediately find what they need on your mobile site. Keep your site non-responsive and your competitors will thank you for the customers you send their way.

Save on Development Costs – You need to spend upfront to get a mobile responsive website but it’s actually more cost-effective in the long run. It’s cheaper than building a separate mobile site and then maintaining two websites. It’s cheaper than losing mobile customers, too.

Give Focus to Your Marketing, SEO Efforts – It is hard enough to make your pages rank on the first page of Google for main keywords. Imagine if you had twice the number of pages you need to carry out optimization for. Imagine promoting a doubled number of URLs. Chaos will ensue.

Prepare Your Business for Long-Term Success – More and more page views are coming from mobile, and less from desktop. Next year, mobile viewers are expected to outnumber desktop users. With a responsive site, you are ready for this long-term shift in website traffic origin.

Ignore Google, Risk Losing Customers

Google is unrelenting when it comes to user experience, and that’s why it has the largest search share.

By following Google’s recommendation, you are providing quality experience to your site visitors, whether they connect via desktop or mobile. Remember, they are not just visitors; they can turn into leads that you can eventually convert into customers.

On the other hand, by ignoring Google’s recommendation of implementing responsive web design, you are preventing your site from being indexed by search engines the best way possible. You are also effectively sidestepping a crucial advice to improve your site visitors’ user experience, and therefore turning away prospect customers. So, do the right thing for your business: get a mobile responsive website today.

We can make your website and business mobile responsive, customer friendly, and ready for the future. Call us now or send us a message to schedule your free consultation on responsive web design.

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About us and this blog

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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    • January 1, 2014
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