PPC Marketing: Go ‘Non-Traditional’ Advertising for Instant Website Traffic [Video]

When business owners notice a drop in leads and sales, they typically launch a promotion and advertise it. They publish ads on traditional media – TV, radio, print, outdoor.  And if they’re a bit technology savvy, they put promotions on their website. Problem is, these channels don’t always bring in the urgently needed store visits or the much-awaited online purchases. They should have gone with Pay per Click (PPC) advertising instead. Here’s why. Continue reading “PPC Marketing: Go ‘Non-Traditional’ Advertising for Instant Website Traffic [Video]”

[Video] Customers Are Searching for Local Businesses Online – and How Your Business Can Survive the Shift

[Video] Customers Are Searching for Local Businesses Online – and How Your Business Can Survive the Shift

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Do you still think that a listing on the yellow pages is enough for prospects to find your local business? If so, this is a wake-up call.

The truth is this: paying customers are finding more and more ways to research products and services in their area. Widespread Internet access and mobile devices enable customers to find what they need instantly, on the go, and with high buying intent. This also comes with the high propensity to share experiences online with friends. If your business is not capitalizing on this shift, then you are losing out.

Watch our video now:

Online Trends Affecting Your Local Business

Local businesses that serve a specific geographic area can no longer rely on simply placing their listing on yellow pages. Consumers are going beyond traditional methods of searching for products and services in their area. Here are some trends that you need to know:

  • Local Searches on tools like Google Places and Bing Local grew by 144% between 2011 and 2012 (comScore)
  • 86% of tablet owners made a purchase from their recent tablet-based local search (MarketingSherpa)
  • 72% of smart phone owners made a purchase from their recent smart phone based local search (MarketingSherpa)
  • 78% of all Internet users conduct product research online before making a local purchase (Pew Internet)
  • 80% of users stated they have changed their minds on making a purchase because of a bad review they read online (Cone Communications)

These are trends that your business simply cannot afford to ignore.

The Shift – How Prospects Are Looking for You

Based on the trends above, you’ll see that consumers are no longer dependent on print listings and other traditional media to find businesses they need. They are using the Internet and their mobile devices to quickly locate shops. In fact, a survey by Ipsos found that 61% of global Internet users are doing their research before making a purchase.

Aside from traditional search engines like Google, prospects are using tools like Google Places, Facebook Places, and Foursquare. Local Buzz is a service that optimizes your presence in these location-based web properties. Through Local Buzz, you can ensure your business is optimized for local business listings, maps of major search engines, and the sites mentioned earlier.

And frankly, if your competitors are as interested in success as you are, they will be optimizing their business for these increasingly popular tools as well — if they haven’t already.

To illustrate the power of Local Buzz, here’s a “personal” example. Have you ever found a business through Google maps? Checked-in to your favorite restaurant over Facebook? Or decided to visit a local store because you were influenced by a friend who did so? Then you’ve personally experienced what Local Buzz is capable of.

These online local channels will help you, at the very least, ensure potential customers in your service area know exactly how to get to you and by reading reviews, learn why they should choose you over everyone else.

Crucial Areas Where Businesses Need Help

More than just knowing how Local Buzz works is knowing what pressing issues local businesses are facing. These issues need to be addressed immediately:

  • Duplicate Local Business Listings – Duplicates will confuse people and search engines alike. Prospect customers won’t know which listing is official and correct. On the part of search engines, they might split your listings’ authority between the correct one and the duplicate. This is one area you should definitely look into to be able to take advantage of Local Buzz.
  • Lack of Competition Analysis – Do you know where you currently stand in the race? Are your competitors being rated and reviewed by your prospects?
  • NAP Inconsistency – One of the biggest factors that affect local search domination is inconsistency of name, address, and phone number or NAP across all listings. Again, Google knows that if you confuse people with inconsistent information, your search results won’t be good for users, and it won’t rank those results.
  • Absence of Profiles on Major Channels – Be there when your prospects look for you. It’s a major mistake not to open your accounts on Google+, Facebook, and Foursquare.
  • Absence of Promotions – You need to attract in-store visits via deals and online check-ins. Posting promotions on key accounts can motivate prospects to check out your store and existing customers to return.

Manage the Shift – Help Prospects Find Your Business

Statistics show us that prospects are searching for local businesses online and increasingly via mobile. Your response should be obvious: move your marketing efforts online and ensure your local business is visible to those who need to find it. All of this starts with a shift in your mindset as the owner.

You’ve seen how Local Buzz works through statistics. But more importantly, you’ve most likely already experienced its potential. You’ve felt it personally and you know it is no longer enough to rely on traditional methods to be visible to prospects. You need to be online, be visible, and be proactive. To survive the shift to mobile local searches and to thrive in it, you need to start using Local Buzz for your business right here, right now.

Call us now or send us a message to schedule your free consultation on Local Buzz.

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Beyond Local Online Presence: How Your Local Business Can Keep the Cash Register Ringing with ‘Local Buzz’

Beyond Local Online Presence: How Your Local Business Can Keep the Cash Register Ringing with ‘Local Buzz’

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According to statistics, an overwhelming 78% of consumers research about products and services on the Internet before buying locally. The message consumers are sending local business owners is therefore clear: be visible online or get ready to close shop.

A lot of business owners have responded to this message by getting a website done. They also pay for SEO or search engine optimization services to make sure they appear on Google when their prospects look for products they offer. But is this strategy good enough to keep your cash register ringing every day? Or is there a better way to ensure your business dominates “locally”?

The ‘Problem’ with Your SEO Approach

Indeed, optimizing your online presence is a necessity. Some 90% use search engines such as Google to look for products and services. If you do not appear on search results, even your neighbors might not purchase from your shop, and it’s because you are “invisible” on Google. So, business owners employ agencies and professionals to conduct SEO or search engine optimization for their website. That IS the solution. Ironically, that is also the problem: Business owners tend to focus all their attention on SEO, and nothing more.

Traditional SEO works if you want to rank on Google. But if you own a local business and you want to appeal locally, you need to implement optimization efforts that are geographically focused. This goes beyond targeting keywords that include your geographic location. It means creating a “buzz” that 1) enables your business to dominate local search results and also 2) makes people actually visit your physical store and buy.

Higher Ranking, More Search Results

Local search factors differ from general search factors. According to the 2013 Local Search Ranking Factors study by Moz, some of the things you must consider for local search optimization are:

  • Place Page Signals – proper categorization of business, etc. (19.6%)
  • On-page Signals – NAP or name, address, phone number, etc. (18.8%)
  • External Location Signals – NAP consistency across listings, etc. (16%)
  • Review Signals – review quantity and diversity, etc. (10.3%)
  • Social Signals – Google+ authority, Facebook likes, etc. (6.1%)

The items above are signals that surveyed industry experts believe help websites rank in local searches. These ranking factors tell us how we can better rankings on local search results. But to “dominate locally” is another thing. You need to rank high for your website AND get more search results from external sites, too. This way, your business will have more chances of being found by users.

Therefore, you need to optimize your local online presence in other web properties, such as social media, maps, review sites, and local listings. They not only help improve your website’s overall rankings, they also ensure your local business shows up for more search results on Google.

Generate ‘Buzz’ for Your Local Business

To create local buzz for your business, you need to reinforce your typical SEO work with these location-targeted approaches:

Ensure NAP Presence and Consistency – According to MarketingSherpa, only 58% of businesses list their local business address on their website! This has two major negative consequences: first, a missing or inconsistent NAP can lead to a poor local search ranking, as Moz ranking factors above tell us. Second, it will prevent prospects – particularly mobile users – from taking further action. A study by Google and Nielsen showed that users who searched via a mobile device also called a business phone (7%), visited a store (17%), and made a purchase (17%).

Check for Duplicate Places Listings – Be sure there’s only one listing for your business at Google+ Local, Foursquare, Facebook Places, and Bing Local.  You want everyone to check-in only at the right account – your account. Plus, you don’t want to confuse both people and search engines.

Get Published on Review/Rating Sites – According to BrightLocal’s 2013 Local Consumer Review Survey, over 80% of consumers regularly or occasionally read online reviews to determine whether a local business is a good business. In comparison, only 15% do not read online reviews. What’s interesting is that around 65% of consumers say positive reviews make them more likely to use a local business – significantly up from only 50% from two years ago.

Encourage Social Media Reviews – Some 58% of searchers are more likely to use a local business if a social network connection recommended it, says the Local Search Usage research. The study, which was conducted by comScore for 15miles/Neustar Localeze, also found that consumers who actively search for local businesses on social networks also use (50%) and submit (41%) consumer reviews.

Facilitate Web Check-ins – When customers check in on your shop using services like Foursquare, that activity is published and seen by his network. You can use promotions to attract check-ins. Some of the most popular promos are the “friend deal” (reward is given when a group of people check-in together) and the “loyalty deal” (reward is given after a number of check-ins). Why? Research by Pew Internet shows more smartphone owners are now using check-in or geo-social services. The percentage is at 18% as of 2012, significantly up from only 4% in 2010.

These are only some of the methods you can use to create a local buzz for your local business. Yes, traditional SEO will help your website rank well on Google search. But if you want to dominate your competition, you need to dominate local search with results. You must give prospects more links to click when search results are served. More importantly, you need to encourage them to go beyond searching at visit your store to buy. You can do this through “local buzz.”

***

We can generate local buzz for your local business. Call us now or send us a message to schedule your free consultation on Local Buzz.

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About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts
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    • admin
    • January 1, 2014
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    • January 1, 2014
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Is Your Local Business Invisible Online? Discover Local Buzz! [Infographic]

More and more consumers are using the Internet to search for products and services in their area. Sadly, local businesses are struggling to keep up with the trend. They are finding it more and more difficult to stay visible to potential customers online.

On the other hand, a select few local businesses are thriving. They are dominating local listings and enticing prospects to come and visit the shop. Want to dominate your local area for your products and services, too? Discover how you can thrive locally with the help of optimized local listings, customer ratings and reviews, check-ins, and maps – otherwise known as “local buzz.” Continue reading “Is Your Local Business Invisible Online? Discover Local Buzz! [Infographic]”