Give Your Website a Mobile-Friendly Upgrade & Increase Your Traffic, Conversions, and Sales

Give Your Website a Mobile-Friendly Upgrade & Increase Your Traffic, Conversions, and Sales

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We’ve officially arrived at the mobile search tipping point. According to Google, more searches now take place on mobile devices than on computers in ten countries, including the United States. Since the majority of digital consumers are now searching for information about businesses, products, and services on their mobile devices, business owners need to ensure that their websites and other web properties are optimized for mobile devices to cater to mobile users.

Google is Increasingly Aligning Google Search with the Needs of Mobile Users

In November 2014, Google announced via its Webmaster Central Blog that it would start adding a “mobile-friendly” label to mobile search results to “make it easier for [mobile users] to find the information that they’re looking for”. According to Google, a web page is eligible for the mobile-friendly label if it meets the following criteria as detected by Googlebot:

  • The web page avoids software that isn’t common on mobile devices (ex: Adobe Flash)
  • The web page utilizes text that is readable without zooming
  • The web page sizes content to the screen so that users don’t have to scroll horizontally or zoom
  • Links on the web page are appropriately spaced so that users always tap on the correct link

The announcement further stated that Google was experimenting with using the mobile-friendly criteria as a ranking signal.

The following year, Google announced that starting on April 21, 2015, Google would be expanding its use of mobile-friendliness as a ranking signal. “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Google has made it very clear that the mobile-friendly update (which was subsequently dubbed “Mobilegeddon” and “Google Mice”) only affects search rankings on mobile devices and applies to individual web pages, not entire websites.

Fortunately, Google has given webmasters and entrepreneurs handy tools that will help them determine if their web pages/websites are deemed mobile-friendly by Googlebot. Webmasters and entrepreneurs who want to test some of their web pages can use the Mobile-Friendly Test, whereas those who want to test their websites can use their Webmaster Tools account to get a complete list of mobile usability issues using the Mobile Usability Report.

Google’s Mobile Search Results are Now Overwhelmingly Mobile-Friendly

Prior to the rollout of Google Mice, as much as 40% of all websites failed to meet Google’s mobile-friendly criteria. Though the update had the potential to drastically affect the mobile rankings of two out of five websites, the immediate impact of Google Mice’s rollout appeared to be insignificant.

While it’s clear that the immediate impact of Google Mice’s rollout wasn’t as severe as some predicted, some pundits say it’s because many webmasters and entrepreneurs heeded Google’s advice and invested in mobile-friendly or responsive web pages. Two months after announcing Google Mice’s rollout, the tech giant noted a 4.7% uptick in the proportion of sites deemed mobile-friendly, with Google “[hoping] to see even more in the coming months.”

More recent studies indicate that 83% of the time, the top result on Google Search is tagged as mobile-friendly, and the top three results are tagged as mobile-friendly 81% of the time. Meanwhile, for the top ten positions on the first page of Google’s mobile search results, an astonishing 77% of search results are considered to be mobile-friendly.

Go Mobile-Friendly or Watch Google Mice Chew Your Mobile Rankings

It is clear from these and other studies that Google is reducing the rankings of websites deemed non-mobile-friendly on its mobile search results. If your business website and other web properties fail to meet Google’s mobile-friendly criteria, their rankings on the mobile search engine results pages (SERPs) will be downgraded significantly.

Imagine a scenario in which your website and other web properties get pushed to pages 10, 20, or even 50—if not entirely disappear from Google’s mobile SERPs. Think of the catastrophic impact this would have on your traffic, conversions, sales, and revenue. Make no mistake: most of your competitors have upgraded their business websites to make it mobile-friendly.

Even if you offer the best services and products to your target market, or have a well-established client base, if your website and other web properties disappear from Google’s mobile search results, all the traffic, conversions, sales, and revenues that should have gone to you will instead go to your competitors. By failing to act in time by upgrading your website, you are essentially giving your competitors free business.

You’re great at what you do (and your customers know it). However, you probably don’t have the expertise that is needed to upgrade your website to mobile-friendly status.

Never fear because we’re here to help!

We offer our clients professional web design services that reflect their branding. Our web design services strive to be user-friendly, SEO-friendly, content-driven, and just as importantly, mobile-friendly.

We’ll upgrade your website so that it adjusts and displays seamlessly across an array of devices, helping you target potential and existing clients who’re using desktop computers, mobile devices, tablets, and other devices.

Send us an email now or call us so we can schedule a free consultation with you today.

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Improve Your Site Traffic and Conversions by Going Mobile-Friendly Today

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Improve Your Site Traffic and Conversions by Going Mobile-Friendly Today

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Make Your Website “Google Mice” Compliant ASAP, and avoid losing 50% or more of your traffic and potential customers!

You may ask, “What is ‘Google Mice’, anyway?” In a nutshell, it is an algorithm update that ranks mobile-friendly websites higher on mobile search results.

If you seek to increase your site traffic and convert more leads to actual customers, it’s high time that you heed Google’s call to go mobile-friendly. Now is your chance to rank on Google Mobile Searches through “Google Mice” compliance!

TechnologyHill.com-Google-Mice-Infographic-US

What is a Mobile-Friendly Website?

Studies have shown that there are now more mobile Internet users than desktop users, making it more important than ever for businesses to have a mobile-friendly website in place.

There are many elements that make up a mobile-friendly website:

  • Texts are NOT too small to read
  • Links are NOT too close together
  • Images and videos are scalable; videos are playable
  • Mobile viewport is set

A Mobile-Friendly Website is Built on a Responsive Web Design Framework

Responsive Web Design adapts itself to multiple screen sizes using the same URL, the same page, the same content, and the same code.

Having a Responsive Web Design means that your website responds to, or adjusts simultaneously to the size of the screen of various devices: a desktop computer, a laptop, a tablet, or a smartphone.

The key features of a Responsive Web Design are the following:

  • Flexible grid
  • Flexible image
  • CS3 media queries and screen resolution

Why Go with a Mobile-Friendly Website?

If your website doesn’t load properly on devices like smartphones or tablets, your potential customers won’t be able to learn more about your products and services and buy from you. eMarketer reveals that the number of smartphone users worldwide is bound to surpass 2 billion in 2016. By 2018, the number will rise to almost 3 billion.

The message is simple: Your website must be mobile-friendly or a huge number of your visitors or potential customers will bounce off your website!

Mobile Internet Users have Outnumbered Desktop Internet Users

Let’s face it: In today’s world, we are doing almost everything on mobile. Year after year, there is a stable increase in the number of people who use mobile Internet instead of desktop.

According to a report by comScore, the number of mobile-only Internet users has already surpassed the number of desktop-only users. Indeed, you cannot simply ignore the ever-growing number of mobile users when marketing your products and services. You need to find a way to cater to their needs. You need to build a mobile-friendly website for your business.

Mobile Device Usage is Increasing

According to recent studies, smartphones and tablets pushed overall time spent online by 93% in just three years. Today smartphones and tablets drive nearly 3 out of 5 minutes spent with digital media.

Global Share of Mobile Web Traffic has been Skyrocketing

Consumers all over the globe are being increasingly dependent on mobile. The Asia Pacific region tops the list with the most share of mobile web traffic (39.1%), followed by the North American region (15.7%), Central and Eastern Europe (14.4%), Middle East and Africa (12.5%), Western Europe (9.9%), and Latin America (8.4).

Social Media Engagement on Mobile Devices and Tablets is High

Social media is a great way to build brand awareness and encourage customer support and loyalty. To learn more about your products and services, your potential customers are searching for you in various social platforms, like Facebook, Twitter, Google+, and LinkedIn—and they do so using their mobile devices.

comScore indicates that more than half, or 55% of users choose mobile devices over PC for social networking. Fifty-three percent (53%) of smartphone users and 61% of tablet users read posts about you from people they know personally.

Your potential customers love to see interesting and compelling content about businesses. In fact, 37% of smartphone users and 51% of tablet users accessed photo and video sharing sites.

Forty-four percent (44%) of smartphone users and 49% of tablet users posted status updates. To broaden their knowledge about businesses, 39% of smartphone users and 47% of tablet users read status updates from organizations, companies, brands, events or products. Additionally, 37% of smartphone users and 46% of tablet users followed a link to a website posted by someone else.

Public figures and celebrities who are endorsing specific businesses on social media are also influential to mobile users, with 34% of smartphone users and 41% of tablet users reading their posts on their social accounts.

Twenty-seven percent (27%) of smartphone users and 35% of tablet users posted a link to a business website.

Lastly, 26% of smartphone users and 34% of tablet users received a coupon, offer or deal on their devices.

Mobile Usage has been Changing Market and Consumer Behavior

Purchases on mobile phones and tablets are set to double by 2018. Seventy-eight percent (78%) of smartphone searches and 64% of tablet searches for local business information result in a purchase, compared to just 61% of desktop searches.

Your Competitors are Going Mobile-Friendly

More and more of your competitors are converting their non-responsive websites to mobile-friendly ones, with 46% currently doing it and 30% planning to do it in less than 12 months.

The percentage of your colleagues who implement mobile applications, mobile versions of email, mobile messaging campaigns, location-based targeting, and mobile ads are also on the rise.

What are the Disadvantages of Not Being Mobile-Friendly?

In a survey done by Sterling Research and SmithGeiger for Google, 36% of the respondents say that a non-mobile-friendly site wastes users’ time, while 48% say that it annoys and frustrates them. Meanwhile, 48% agree that a company whose website didn’t load properly on smartphones doesn’t care about their business.

As much as half (50%) of the survey respondents, say that they will use a site less if it is not mobile-friendly. On the other hand, 52% say they are unlikely to engage with a company whose site brought a bad mobile experience.

What are the Benefits of Going Mobile-Friendly?

Potential customers agree that a mobile-friendly website is one of the most important factors they consider when engaging with a business. Here are some of the benefits of having a mobile-friendly website:

  • Your website looks great everywhere
  • Users have no need to zoom on smaller devices to read your content
  • Consistent and tailored user experience
  • Wider browser support
  • All pages are available on every device

It Provides Great User Experience

  • No need to maintain multiple versions of your website
  • No need to do SEO for multiple websites
  • Efficient crawling and indexing of search engine robots
  • Attain and maintain rankings on mobile searches

It Increases your Leads and Sales

  • 74% of users are more likely to return to a mobile-friendly site
  • 67% of users are more likely to buy if the site is mobile-friendly
  • 62% of companies reported an increase in sales after designing a site for mobile users
  • Mobile Commerce share of E-commerce sales will jump from 15% in 2013 to 30% in 2018
  • 87% of smartphone and tablet owners use a mobile device for shopping activities
  • 63% of searchers use mobile devices to find local businesses
  • 81% of tablet owners use their device for local search
  • 78% of searches on mobile phone end in a purchase

It’s Great for Businesses

  • 1 in 3 mobile searches are local
  • 59% of users visit local stores after searching on mobile Web
  • 17% of auto searches are from mobile
  • 15% of finance and insurance searches are from mobile
  • 30% of restaurant searches are from mobile

It’s clear from these that customers are searching and buying online using their mobile devices. Thus, you need to be visible on Google mobile searches!

Provide great user experience to a growing number of mobile users who will visit your websites. Be accessible to mobile users who are searching for your products and services and who are ready to buy!

Fill out the form or contact us now for a free consultation.

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Free Pro Consultation Worth $1000 with Competition Analysis Reports, and an Online Marketing Services Blueprint

Free Pro Consultation Worth $1000 with Competition Analysis Reports, and an Online Marketing Services Blueprint

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You understand that a strong online marketing strategy is vital to success in an increasingly diversified and competitive marketplace. You want to capture more leads and convert them into clients; you want to increase your sales and earn bigger profits. Just as importantly, you want to expand your brands and grow your businesses.

However, many small and medium-sized businesses lack the expertise and resources to develop and implement dynamic online marketing strategies. Additionally, with the emergence of new digital marketing channels and the accelerated pace of mobile and tablet adoption, you may be more confused than ever when it comes to developing the right marketing strategies that will meet their business goals.

You have a concrete need—and that’s where we can help you by providing valuable assistance as an online marketing consultant. We offer you a suite of services that no other marketing company or consultant is offering—professional consultation with comprehensive research and analysis reports, and an in-depth online marketing services blueprint.

We offer you a consultation session that will blow your mind—we will research and analyze your target market, your brand, your past marketing campaigns, your competitors, and your industry. We will scrutinize your online presence by examining your website, your rankings, and keywords. We will show you how you’re faring next to your competitors. Show you the bigger picture.

We will provide you with a proposal that aligns with your business goals, your target market, and your industry. We will provide you with the online marketing services blueprint—together with the services required and the timetable—as well as a well-justified marketing budget.

To sweeten the deal, we offer you the consulting, research, and analysis reports—as well as the comprehensive online marketing blueprint—for free! Don’t forget to mention that this suite of services is worth $1000. Call or email us for a free consultation now.

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Establish an Optimal Marketing Budget for Your Business with Our Pro Consultation Services

Establish an Optimal Marketing Budget for Your Business with Our Pro Consultation Services

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Developing a dynamic and cohesive marketing strategy has become essential for you if you want to profit in today’s competitive marketplace. Online marketing introduces and promotes products and services to your potential customers. Without the implementation of dynamic online marketing strategies, your potential customers will not learn about your products and services, and your business growth will be impeded.

While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful (with some maintaining and even growing their revenues without a coherent digital marketing strategy), their customers are increasingly turning to the Internet to help themselves with their buying decisions. Furthermore, with the increase in mobile adoption, more and more consumers are using their mobile devices to help them with their buying decisions.

If you want to profit in today’s marketplace, you need to develop and implement strong multi-device and cross-channel digital marketing strategies to effectively reach their potential and existing customers.

How Much Budget Should You Allocate to Your Marketing?

As a general rule of thumb, new businesses are advised to invest at least 10% of their gross annual income into a strategic marketing action plan that covers appropriate online, print, and networking initiatives. However, Entrepreneur magazine advises businesses that want to advance their objectives and sales to invest more time and money into their strategic marketing action plan—as much as 20-30% of their anticipated annual gross revenues, particularly if they are introducing new products or services.

These figures, of course, aren’t set in stone. According to the U.S. Small Business Administration, small businesses with revenues of less than $5 million should allocate between 7-8% of their revenues to marketing. This allocated budget should be split between brand development costs and the costs of promoting the business.

The U.S. Small Business Administration states that a small business’s allocated marketing budget should also take into account the business’s industry, the size of the business, and its growth stage. How the marketing budget is spent is equally important, and the budget should be used to outline the costs of the business’s marketing goals within a certain time period.

Your Competitors are Increasing their Marketing Budget in 2014

As the economy continues to recover, more and more marketers are stating that they’ll be increasing their marketing budgets this year to fuel business growth. According to the fifth annual Marketing Budgets Report, which was published by Econsultancy and sponsored by Responsys, 60% of client-side respondents say their companies are increasing their overall marketing budgets for 2014—which is significantly higher compared to 54% in 2013 and 45% in 2012.

Forty- four percent of supply-side respondents say their clients are increasing their overall marketing budgets this year—up from 39% in 2013 and 30% in 2012. As for digital marketing budgets, the number of companies increasing their spending has been remarkably consistent since 2009, and is 71% this year. Digital budgets have largely been insulated from spending cuts as more companies focus on their digital channels to drive business growth, as well as leads and sales conversions.

Meanwhile, only 20% of companies are planning to increase their traditional (offline) marketing budgets over the next year, with 55% of companies planning to keep their traditional (offline) marketing budgets the same over the next year.

Your Competitors are Focusing on Acquisition Marketing

The fifth annual Marketing Budgets Report also stated that more companies say they will be focusing their investments on marketing for new customers (acquisition marketing) over keeping their existing ones (engagement/retention) in 2014. 34% of respondents say they are focusing on acquisition marketing (up from 31% in 2013), while retention/engagement is down from 24% in 2013 to 18% this year.

The modest boost in acquisition marketing can be partially attributed to the more positive economic climate and the corresponding increase in marketing budgets.

Marketing Spend in 2014: Email Marketing, Social Media, & Search (SEO/PPC) Lead the Way

The latest StrongView survey, which was conducted with SENSORPRO, examines business leaders and their planned marketing budgets for 2014. According to the survey, 52% of respondents plan to increase their spend on email marketing, 46% on social media, and 41% on search (SEO/PPC) this year.

In contrast, some traditional advertising channels are seeing a significant decrease in spend. According to the StrongView survey, 32% of respondents plan to decrease their print advertising spend, while 21% of respondents plan to decrease their direct mail spend.

A prevailing challenge for marketers this year is accessing and leveraging the enormous amount of data being generated by a growing number of marketing channels. 40% of respondents cited accessing and leveraging customer data as the biggest email marketing challenge, while 32% of respondents say they’re struggling to develop more relevant engagements.

How Professional Consultation Can Drive Your Marketing Objectives & Business Goals

While developing a dynamic marketing strategy is important for businesses that want to drive growth, boost their profits, and increase their leads and sales conversions, setting aside the optimal marketing budget to drive these objectives can be a tricky process. This is a problem frequently encountered not just by small and medium businesses, but by large enterprises as well.

Fortunately, we can help business owners like you identify the ideal marketing budget for your organization in order to drive your marketing objectives and business goals. For a limited time, we’re providing FREE PROFESSIONAL CONSULTATIONS WORTH $1000 to business owners who want to establish optimal marketing budgets and become more competitive and profitable in an increasingly cutthroat marketplace.

Our free professional consultation worth $1000 includes a comprehensive research and analysis report, and an in-depth online marketing services blueprint, so that you’ll better understand your current online presence, what your competitors are doing, and what actions need to be taken in order to drive your marketing and business goals.

We typically charge $1000 per consultation because of the extensive research and analysis—not to mention expertise—that is required. Indeed, no other company will offer such comprehensive and superior consultation for free. If you want to compete in the online marketing world, you’ll need serious intelligence and the advice of an experienced, knowledgeable consultant.

We’ll make the effort to research and analyze your target market, your brand, your marketing goals, your past marketing campaigns, your competitors, and your industry to help us devise a sound online marketing strategy for you. Armed with this knowledge, we’ll then proceed with implementation, and every step in the process and every milestone will be aligned with your marketing goals.

Our online marketing services blueprint will outline the services that you need to meet your marketing objectives and business goals, with the corresponding timetable and well-justified marketing budget.

Don’t miss this chance to obtain valuable intelligence and first-rate consultation from the experts. Call us now or send us a message so we can schedule your free consultation.

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