If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity.

If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity.

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If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of the basic aspects of online marketing, but it’s also one of the most important, if not the most. What do you want your customers to think of when they hear or read your brand online? Most companies and entrepreneurs tend to lose focus on this matter, especially if they are eager to “get by” and make a name for themselves straightaway.

However, establishing your brand identity should not be overlooked as it would build the foundation for your future marketing endeavors.So as you go and build a website for your business, it’s imperative that you keep everything in line with your brand identity.

Securing your online presence through different channels

If you want your business to get noticed online, you’ll need more than just a website—you’ll need the help of social media pages, blogs and local directories too. This is where securing your account names, profiles and URLs come in.

After establishing and securing your brand and your domain name, the next thing to take into consideration is optimizing these channels in order to strengthen your online marketing presence. But creating accounts for these channels is not as easy as it seems. Creating a profile online now requires a unique and personal touch to them, such as coming up with the appropriate logos, design and banners. Once every detail is up and polished, your next target should be finding ways to make your social media pages, blogs and local directories visible to customers searching for your business.

Optimize your social media presence

Do you know how powerful social media is for brands and companies? According to research, 80% of social network users prefer to connect to brands through Facebook, while 85% of fans of brands on Facebook recommend them to others. Half of the total number of active Twitter users, on the other hand, follow accounts of companies, brands and products.

Social media sites also prove to be one of the most influential channels for customer acquisition, with 62% of businesses acquiring customers from LinkedIn, 52% from Facebook, and 44% from Twitter.

Here are some recommendations to help you optimize your social media presence.

  • Use the proper cover, profile and background images for your profiles. To ensure that your social media profiles showcase your brand in the best light possible, it’s important that you integrate your branding (logo, icons, identifying color/s, etc.) in your photos, especially since your cover photo is the first thing that a user sees.

You may also want to stick to the recommended image dimensions  for the different social media platforms.

  • Provide users with easy-to-find links to your website and other social media profiles. One of the best ways to ensure that your cross-platform followers follow you as well on another social media platform is to direct them to it. Simply cross linking to your other social accounts will do the trick.

It will also be extra helpful if you add your site URL to your social media profiles. Doing this will improve your branding as it can help users identify your official pages  over unofficial ones.

  • Ensure your profile descriptions are consistent among your accounts. Maintaining consistency in your profile descriptions doesn’t mean that you need the verbatim description. Using majority of the same keywords among your profile descriptions will give a sense of uniformity and authenticity to your pages.  Additionally, it will also help you rank in search engine results pages.
  • Fill out every profile field with quality information. Completing every profile field may seem like an irrelevant matter, but doing this will improve your followers’ association with your brand by letting them know your exact insights, topics and goals.

Optimize your blog posts

Research shows that although 60% of businesses have blogs, 65% of them haven’t updated in the past year. These companies are missing out on the opportunities blogging can bring to their businesses!

Make sure your content gets the attention it deserves from your customers and search engines. Take your blog to the next level by applying these simple yet effective optimization practices:

  • Make use of relevant keywords throughout your post. Knowing the right keywords is the first step to creating compelling content. Researching the proper terms to use for blog posts can allow you to identify the subjects that are driving the majority of searches in your industry. However, be careful not to engage in keywords stuffing—you don’t want to get penalized by Google for filling your content with a lot of keywords.
  • Optimize the images used in your blog. Make sure that you also include keywords in the file names of your images, as well as keyword-rich, yet brief descriptions for
  • Link your posts to other significant sites. When publishing a blog post, don’t be shy about including a link to other important pages, especially if you used their information to add value to your content. Doing this wouldn’t just provide readers an opportunity to explore more of your posts, but it may also allow you to receive a link back from these pages.
  • Share your content using your social media accounts. Publish your content to your Facebook, Twitter, LinkedIn, Pinterest and Google+ profiles to help you maintain an active online presence in these channels.
  • Allow readers to subscribe to your blog. To give your readers a chance to receive notifications whenever you publish new content for your blog, place RSS or Feed Subscription Buttons in a prominent area.

Optimize your listings on local directories

In online directories, 76% of searches result in a purchase, 62% in a business contact by phone, and 31% in an in-person business contact.

Optimizing your local listings will definitely improve your business’ ranking in local search results. The more your business is seen in the first pages of SERPs, the more likely users will click on your site with intent to purchase your product or service. To ensure you get good ranking in local searches, start by following these simple tips:

  • Include your business’ NAP on directories. Search engines assign more authority to listings with accurate business names, addresses and phone numbers. Furthermore, make sure that your business listing has the same format across all major directories—this will help search engines determine high quality listings from the low quality ones.
  • Fill out every field in your local places pages. Just as how search engines love social media pages with complete information, they are also fond of listings without empty sections.
  • Encourage review publication on aggregate sites. Do not be afraid to ask your customers to leave a review, especially if you know that you provided them with great experience. These reviews play a very big role in getting your site to rank in local searches.

These are just some of the best practices that can be done to optimize your social media pages, blog and local listings, but in order to ensure your online presence is fully active within these channels, you may need to seek the help of someone with enough knowledge and proven optimization strategies.

Well, this is a lot work.  Plus, this requires technical and design expertise. Busy business owners like you need to focus more pressing matters to grow your business.

Through our Brand Establisher services, we can claim, secure, design and optimize for you your YouTube, Blogger, Twitter, Google+ and Facebook accounts, as well as accounts for other local directories, social network and blog sites even if you are not yet ready to aggressive on an online marketing campaign.

Aside from setting up these accounts, we are also loaded with the right optimization and design techniques that will definitely help you establish your brand!

Send us an email now or call us so we can schedule a free consultation with you today.

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Your potential customers are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see?

Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer.  They search in the blogging community and in local business directories. They also land on press release sites and other web pages. Continue reading “Your potential customers are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see?”

Responsive Web Design: Prevent Potential Sales Loss with a Mobile Friendly Website

Responsive Web Design: Prevent Potential Sales Loss with a Mobile Friendly Website

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Many business owners today tend to ignore the importance of having a mobile friendly or “responsive” website. Without realizing it, they may be losing prospective leads and sales because their website is not designed to load properly on mobile devices such as laptops, tablets, and smartphones. Here’s why you should not be one of them, and how you can make your website responsive:

Watch the video:

What is Mobile Responsive Web Design?

Your website needs to be mobile friendly, so it needs to be “mobile responsive.” Responsive design is when your website automatically responds or adjusts on the fly to the screen size of the device viewing it. In effect, be it a desktop, a laptop, tablet, or smartphone, your website will load properly.

Users Favor Mobile Friendly Sites

According to a study commissioned by Google, 74% of users are more likely to return to a mobile-friendly site. But that’s not all. Some 67% of users are more likely to buy if the site is mobile friendly. On the other hand, if your website is not friendly to mobile viewers, you could be in trouble. On the same study, it was found that 48% of users are “frustrated” and “annoyed” by a non-mobile-friendly website. Some 48% said a company “doesn’t care” about its business if its site is not mobile friendly. Some 52% of users are unlikely to engage with a business that has a non-mobile-friendly site.

More Mobile Devices Connected Online

You need a responsive site as more and more people are using mobile devices to browse online. First of all, ABI Research estimates that there will be 1.4 billion smartphones by the end of 2013. With the current population at 7 billion, that’s 1 smartphone for every 5 people. Meanwhile, comScore estimates that 28% of smartphone owners also own a tablet. Needless to say, mobile device ownership is up and will continue to rise in the future.

More and more people are also using these devices to connect to the Internet. Digital research firm, comScore estimates that 1 in every 3minutes spent on digital media is now driven by mobile views. The same company forecasts that by 2014, there will be more mobile Internet users than desktop users.

How We Can Help You

If your website is not mobile friendly, you won’t be able to take advantage of these trends. Worse, your customers will be looking to your competitors for the products and services you can provide. And all of this is because they bounced off your “frustrating” non-responsive website.

Whether they be mobile or desktop users, we’re here to help you attract those visitors, so you can turn them into leads and sales and dominate your competition. How?

Responsive Website Design

We’ll create a mobile responsive website for your business that automatically adjusts to the screen size of your viewers, allowing it to load perfectly on all devices: desktop computers, laptops, tablets, and smartphones.  Your visitors won’t have to scroll up and down and zoom in and out all the time, leading to a great user experience. And because mobile users will soon outnumber desktop users soon, you’re investing in technology that’s here to stay. This is the last website you’ll need!

Custom Design

We’ll provide you with web design mockups and source relevant images that will reflect your brand and your business. You can also choose from our ready-made professional website themes.

Content-Driven CMS

We’ll install a WordPress content management system on your responsive site. This CMS has a simple interface so you can effortlessly upload company updates, photos, and other content.

Onsite Blog

We’ll also set up your onsite blog so you can reach out to your prospects and tell them about your products, services, and promotions. This will also help improve your business reputation and your online search rankings.

Other Web Design Services

Apart from responsive web design, we can also do a number of other website-related services for you, such as:

  • Email Installation and Configuration – We will install your Google business email using the domain name of your website. Each of the 10 users will have access to Google Mail, Google Calendar, and Google Docs.
  • Contact Forms – Don’t just settle for visits, convert your traffic to leads. We will install a fully functional basic contact form on your website so you can capture your visitors information like their name and email address. You can then use that information to qualify your target market and send them offers.
  • Website Backup, Migration, Installation – If something happens to your live website, you can easily restore it using the backup data. Data backups will offer benefits for you if you want to effectively store multiple copies of web-based data in a secure location. For migration, we will transfer all your integral website files to a new reliable host.

Get Free In-Depth Consultation

We’d like to know more about how we can help you. That’s why we offer our web design clients free in-depth consultations. Unlike other web design service providers, we sit down with our clients and discuss what their business is and who their targets are. We believe it’s important to understand how your business works so we’ll know exactly how to help you using our responsive web design services.

Call us now or send us a message to schedule your free consultation on Responsive Web Design.

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Responsive Web Design: How Businesses Risk Losing Customers by Ignoring Google’s Recommended Mobile Friendly Configuration

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Mobile Internet users are expected to outnumber desktop users by next year. It is therefore no surprise that Google is paying close attention to this development. And so should you. Because if your website is not yet “mobile responsive,” you may be turning away prospects who browse your web pages via smartphones, tablets, or laptops. And frankly, mobile users are prospects you wouldn’t want to lose. Continue reading “Responsive Web Design: How Businesses Risk Losing Customers by Ignoring Google’s Recommended Mobile Friendly Configuration”

Go for Mobile Responsive Web Design [Infographic]

Go for Mobile Responsive Web Design [Infographic]

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Getting More Leads and Sales, Not Just Fancy Cosmetic Redesign

Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some business owners, you should realize that this change is geared toward marketing more than cosmetics. Making the decision to have a responsive site means giving your business more opportunities to grow, especially for the long haul.

See our Infographic:

TechnologyHill.com-Web-Design-Infographic-Blog

Responsive Defined

In a nutshell, a responsive web design adapts itself to multiple screen sizes using the same URL, the same page, the same content, and the same code. Having a responsive web design means your website responds to or adjusts automatically to the size of the screen of various devices: a desktop computer, a laptop, a tablet, or a smartphone.

Today is the perfect time to go responsive as mobile ownership is up and will continue to rise in the future. In the U.S. alone, there are already over 120 million smartphones and 50 million tablets, estimates digital research firm comScore. By the end of 2013, there will be 1.4 billion smartphones across the world, adds another research firm, ABI Research. It is also expected that by 2014, there will be more mobile Internet users than desktop users.

But it’s not just mobile device ownership you should look at; it’s what people do with their laptops, tablets, and smartphones that you should pay attention to.

Digital Media Consumption through Mobile

Owners are so engaged with their mobile devices that 37% of time spent on digital media is now driven by smartphones and tablets. Research shows that mobile (43%) is closing in on desktop (57%) in terms of preference when reading news. User preference is the same when it comes to reading and sending emails. Mobile Internet usage is also expected to rise 66% in the next five years.

According to Adobe’s Digital Index, web page views via smartphones and tablets were at 7% in 2011 before jumping to 13.3% in 2012. Web page views via personal computers, meanwhile, are on the decline from 93% in 2011 to 86.7% in 2012. Simply put, more and more users are viewing web pages though mobile devices.

Mobile Users Go Social and Local

Using their mobile devices, owners do not just browse websites as they do with their desktop computers. They also engage in social networking and local search. Look at the following findings by comScore:

  • 55% of users choose mobile devices over PC for social networking
  • 53% of smartphone users and 61% of tablet users read posts from people known personally
  • 39% of smartphone users and 47% of tablet users read posts or status updates from organizations, companies, brands, events, or products
  • 37% of smartphone users and 46% of tablet users followed a link to a website posted by someone else

Increased mobile usage also led to the growth of local search to 144% in 2011.  And as of December 2012, 27% of total web traffic came from mobile devices accessing directories and other local web resources. This is a major increase from only 6% the previous year.

Consequences of Your Non-Mobile Friendly Site

Sterling Research and SmithGeiger conducted a study for search giant Google on user mobile friendly sites and found that:

  • 36% of respondents say a non-mobile-friendly site wastes users’ time
  • 48% of users say a non-mobile-friendly site annoys and frustrates them
  • 48% of respondents said a company whose website didn’t load properly on smartphones doesn’t care about their business
  • 50% said they will use a site less if it is not mobile-friendly
  • 52% of users are unlikely to engage with a company whose site brought a bad mobile experience

By not being mobile friendly – by not being responsive – your website is turning away mobile visitors. These visitors could have been business leads and sales.

Go Responsive, Reap the Benefits

By going for mobile responsive web design, you’ll enjoy the following benefits:

Great user experience – Your prospects have a better user experience because your website loads perfectly regardless of the device they are using. They no longer need to zoom in and out, and scroll left and right, all the time. They can view your site on more browsers.

No need to maintain multiple versions of websites – Instead of creating a separate mobile site (m.example.com), going responsive allows you to open and maintain just one. There’s less maintenance and expenses on your part.
No need to SEO for multiple websites – Getting a mobile site means doing double SEO work. Avoid that hassle by going responsive instead.

Efficient crawling and indexing of search engine robots – Responsive is Google’s recommended configuration for serving content to mobile devices. It’s easier for search engines to crawl and index your pages since they will be dealing with a single set of codes and content under one URL.

Higher chances of pages getting ranked – You can focus all your optimization efforts on one website, increasing your chances of better rankings. You also avoid redirect problems – common with building mobile version sites – so search engines can find and rank your site with ease.

Best Benefit: Get More Leads and Sales!

Responsive web design isn’t merely improving the appearance of your website on mobile devices; it’s about showing prospects that you care and that you are ready to cater to their needs, including the need to browse your site through mobile. It’s about increasing your leads and sales, as found by studies:

  • 74% of users are more likely to return to a mobile-friendly site (Sterling Research and SmithGeiger for Google)
  • 67% of users are more likely to buy if the site is mobile friendly (Sterling Research and SmithGeiger for Google)
  • 62% of companies reported an increase in sales after designing a site for mobile users (Econsultancy)

Do people actually buy through mobile devices? Estimates show that 11% of e-commerce spending is through m-commerce or mobile in Q4 2012 ($7.2 billion), up from only from 3% in Q4 2010 ($1.6 billion).

Get a Free Consultation on Your Responsive Website

Before we even offer to create your mobile responsive website, we need to get to know your business and your target market. This helps us customize our approach, leading to better results. That’s why we’re offering a free in-depth consultation with you.

Call us now or send us a message to schedule your free consultation on responsive web design today.

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About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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    • January 1, 2014
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