It Takes Money to Make Money. Expand your Brand through Online Marketing

It Takes Money to Make Money. Expand your Brand through Online Marketing

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If you want to expand your brand, increase sales, and grow your business fast, then you have to invest money into your marketing to make it happen.

You have to invest in digital marketing. Your business should be very visible in the online world.

Why? Because your potential customers have moved online. This is where they’re actively searching for products and services.

Search Engine Optimization

Ninety-one percent of your potential customers use search engines frequently. This explains why 94% of businesses rank SEO the highest with growing importance as a source of leads.

Can people find you on search engines?

Local Search

Local search has grown 300%, from 1 billion in 2007 to 4 billion in 2013. Seventy-eight percent of local searches on a smartphone result in a purchase, and on tablets, 77%. Your potential customers are now using their mobile devices on-the-go to search for local businesses and buy things!

Is your website ready for mobile commerce?

Responsive Web Design

Is your website mobile responsive? 62% of companies reported an increase in sales after designing a mobile-friendly website. Global m-commerce sales reached $133 billion in 2013, and will reach $626 billion in 2018!

Social Media Optimization

Your customers are spending 1 in 6 minutes online on social networks. Do you have a brand presence on Facebook, Google+, Twitter, and others?

Do it yourself or Leave it to the Professionals

Sure, you can do everything at the same time. From directing core aspects of your business: such as business development, finance, supply chain, production, marketing, and sales; right down to online marketing—Web Design, SEO, Local, Social Media, PPC, Online Reputation Management, and etc.

Do Something Now or your Competitors will Crush You

Many of your competitors are already into online marketing. They already have a responsive website. They are employing SEO, Local Marketing, Social Media Marketing, PPC, and ORM. They are producing, publishing, and distributing their content to expand their brands.

Doing exactly what they are already doing won’t be of much help. You have to take your marketing up a notch to surpass the marketing efforts of your competitors.

You have to carefully plan your marketing budget, and entrust your digital marketing to the professionals. This will allow you to focus on growing your business, keeping your sanity, and staying ahead of your competitors!

Increase in Marketing Budgets

Successful businesses calibrate their marketing budgets accordingly. Studies indicate that 60% of companies are planning to increase their overall marketing budgets for the year ahead. There was a 26% average increase in budgets, while 73% of these businesses increased their marketing budgets by 30%.

The same study indicates that 71% of businesses have increased their digital marketing budgets!

Basic Guideline on Marketing Budget Allocation

It is advised to invest at least 10% of your gross annual revenue into your strategic marketing plan. If you’re a startup or will be launching a new product or service, it is advised to invest as much as 20 to 30% of your projected annual gross revenue to really shake things up. Actual marketing budgets in certain industries can reach as high as 35%.

Yes. It Takes Money to Make Money!

Maximize your marketing budget by going with us. Expand your brand through our high-caliber services—Responsive Web Design, SEO, Local Buzz, Social Media, PPC, Online Reputation Management, and more.

So call us now, or send us an email for a free consultation on how to successfully harness your digital marketing budget today!

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Have you upgraded your site to a mobile-friendly website already?

Have you upgraded your site to a mobile-friendly website already?

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April 21, 2015—the date of the big Google mobile-friendly algorithm update.

Also known as the Google Mice Update, Mobilegeddon, or simply the mobile-friendly update, it is an algorithm update with significant impact that could lead to loss of mobile traffic and mobile customers for you—if your site isn’t mobile-friendly.

Google Pushes Websites to Become Mobile-Friendly

On November 14, 2014, Google launched its “mobile-friendly” label for mobile-friendly sites on all mobile device searches. Do a quick search using Google on your phone, and if the site is mobile-friendly, you will see the “mobile-friendly” label right under the Web address.

Naturally, if you are on a mobile device, you will click on results with the “mobile-friendly” label and skip the ones without it.

Now, with the Google Mice update, all websites that are not mobile-friendly will get pushed down to pages 20, 30, or 50—if not totally disappear from Google search results on mobile devices…forever!

Ease of use on mobile devices is the driving factor for this update.

However, if your site is mobile-friendly, you will most likely maintain your ranking on mobile search results. Heck, you might even move to the top of the search results!

It’s never too late to convert your website into a mobile-friendly website.

Contact us now for a free consultation, and let the Google Mice Update work for you.

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Give Your Website a Mobile-Friendly Upgrade & Increase Your Traffic, Conversions, and Sales

Give Your Website a Mobile-Friendly Upgrade & Increase Your Traffic, Conversions, and Sales

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We’ve officially arrived at the mobile search tipping point. According to Google, more searches now take place on mobile devices than on computers in ten countries, including the United States. Since the majority of digital consumers are now searching for information about businesses, products, and services on their mobile devices, business owners need to ensure that their websites and other web properties are optimized for mobile devices to cater to mobile users.

Google is Increasingly Aligning Google Search with the Needs of Mobile Users

In November 2014, Google announced via its Webmaster Central Blog that it would start adding a “mobile-friendly” label to mobile search results to “make it easier for [mobile users] to find the information that they’re looking for”. According to Google, a web page is eligible for the mobile-friendly label if it meets the following criteria as detected by Googlebot:

  • The web page avoids software that isn’t common on mobile devices (ex: Adobe Flash)
  • The web page utilizes text that is readable without zooming
  • The web page sizes content to the screen so that users don’t have to scroll horizontally or zoom
  • Links on the web page are appropriately spaced so that users always tap on the correct link

The announcement further stated that Google was experimenting with using the mobile-friendly criteria as a ranking signal.

The following year, Google announced that starting on April 21, 2015, Google would be expanding its use of mobile-friendliness as a ranking signal. “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” Google has made it very clear that the mobile-friendly update (which was subsequently dubbed “Mobilegeddon” and “Google Mice”) only affects search rankings on mobile devices and applies to individual web pages, not entire websites.

Fortunately, Google has given webmasters and entrepreneurs handy tools that will help them determine if their web pages/websites are deemed mobile-friendly by Googlebot. Webmasters and entrepreneurs who want to test some of their web pages can use the Mobile-Friendly Test, whereas those who want to test their websites can use their Webmaster Tools account to get a complete list of mobile usability issues using the Mobile Usability Report.

Google’s Mobile Search Results are Now Overwhelmingly Mobile-Friendly

Prior to the rollout of Google Mice, as much as 40% of all websites failed to meet Google’s mobile-friendly criteria. Though the update had the potential to drastically affect the mobile rankings of two out of five websites, the immediate impact of Google Mice’s rollout appeared to be insignificant.

While it’s clear that the immediate impact of Google Mice’s rollout wasn’t as severe as some predicted, some pundits say it’s because many webmasters and entrepreneurs heeded Google’s advice and invested in mobile-friendly or responsive web pages. Two months after announcing Google Mice’s rollout, the tech giant noted a 4.7% uptick in the proportion of sites deemed mobile-friendly, with Google “[hoping] to see even more in the coming months.”

More recent studies indicate that 83% of the time, the top result on Google Search is tagged as mobile-friendly, and the top three results are tagged as mobile-friendly 81% of the time. Meanwhile, for the top ten positions on the first page of Google’s mobile search results, an astonishing 77% of search results are considered to be mobile-friendly.

Go Mobile-Friendly or Watch Google Mice Chew Your Mobile Rankings

It is clear from these and other studies that Google is reducing the rankings of websites deemed non-mobile-friendly on its mobile search results. If your business website and other web properties fail to meet Google’s mobile-friendly criteria, their rankings on the mobile search engine results pages (SERPs) will be downgraded significantly.

Imagine a scenario in which your website and other web properties get pushed to pages 10, 20, or even 50—if not entirely disappear from Google’s mobile SERPs. Think of the catastrophic impact this would have on your traffic, conversions, sales, and revenue. Make no mistake: most of your competitors have upgraded their business websites to make it mobile-friendly.

Even if you offer the best services and products to your target market, or have a well-established client base, if your website and other web properties disappear from Google’s mobile search results, all the traffic, conversions, sales, and revenues that should have gone to you will instead go to your competitors. By failing to act in time by upgrading your website, you are essentially giving your competitors free business.

You’re great at what you do (and your customers know it). However, you probably don’t have the expertise that is needed to upgrade your website to mobile-friendly status.

Never fear because we’re here to help!

We offer our clients professional web design services that reflect their branding. Our web design services strive to be user-friendly, SEO-friendly, content-driven, and just as importantly, mobile-friendly.

We’ll upgrade your website so that it adjusts and displays seamlessly across an array of devices, helping you target potential and existing clients who’re using desktop computers, mobile devices, tablets, and other devices.

Send us an email now or call us so we can schedule a free consultation with you today.

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Improve Your Site Traffic and Conversions by Going Mobile-Friendly Today

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Improve Your Site Traffic and Conversions by Going Mobile-Friendly Today

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Make Your Website “Google Mice” Compliant ASAP, and avoid losing 50% or more of your traffic and potential customers!

You may ask, “What is ‘Google Mice’, anyway?” In a nutshell, it is an algorithm update that ranks mobile-friendly websites higher on mobile search results.

If you seek to increase your site traffic and convert more leads to actual customers, it’s high time that you heed Google’s call to go mobile-friendly. Now is your chance to rank on Google Mobile Searches through “Google Mice” compliance!

TechnologyHill.com-Google-Mice-Infographic-US

What is a Mobile-Friendly Website?

Studies have shown that there are now more mobile Internet users than desktop users, making it more important than ever for businesses to have a mobile-friendly website in place.

There are many elements that make up a mobile-friendly website:

  • Texts are NOT too small to read
  • Links are NOT too close together
  • Images and videos are scalable; videos are playable
  • Mobile viewport is set

A Mobile-Friendly Website is Built on a Responsive Web Design Framework

Responsive Web Design adapts itself to multiple screen sizes using the same URL, the same page, the same content, and the same code.

Having a Responsive Web Design means that your website responds to, or adjusts simultaneously to the size of the screen of various devices: a desktop computer, a laptop, a tablet, or a smartphone.

The key features of a Responsive Web Design are the following:

  • Flexible grid
  • Flexible image
  • CS3 media queries and screen resolution

Why Go with a Mobile-Friendly Website?

If your website doesn’t load properly on devices like smartphones or tablets, your potential customers won’t be able to learn more about your products and services and buy from you. eMarketer reveals that the number of smartphone users worldwide is bound to surpass 2 billion in 2016. By 2018, the number will rise to almost 3 billion.

The message is simple: Your website must be mobile-friendly or a huge number of your visitors or potential customers will bounce off your website!

Mobile Internet Users have Outnumbered Desktop Internet Users

Let’s face it: In today’s world, we are doing almost everything on mobile. Year after year, there is a stable increase in the number of people who use mobile Internet instead of desktop.

According to a report by comScore, the number of mobile-only Internet users has already surpassed the number of desktop-only users. Indeed, you cannot simply ignore the ever-growing number of mobile users when marketing your products and services. You need to find a way to cater to their needs. You need to build a mobile-friendly website for your business.

Mobile Device Usage is Increasing

According to recent studies, smartphones and tablets pushed overall time spent online by 93% in just three years. Today smartphones and tablets drive nearly 3 out of 5 minutes spent with digital media.

Global Share of Mobile Web Traffic has been Skyrocketing

Consumers all over the globe are being increasingly dependent on mobile. The Asia Pacific region tops the list with the most share of mobile web traffic (39.1%), followed by the North American region (15.7%), Central and Eastern Europe (14.4%), Middle East and Africa (12.5%), Western Europe (9.9%), and Latin America (8.4).

Social Media Engagement on Mobile Devices and Tablets is High

Social media is a great way to build brand awareness and encourage customer support and loyalty. To learn more about your products and services, your potential customers are searching for you in various social platforms, like Facebook, Twitter, Google+, and LinkedIn—and they do so using their mobile devices.

comScore indicates that more than half, or 55% of users choose mobile devices over PC for social networking. Fifty-three percent (53%) of smartphone users and 61% of tablet users read posts about you from people they know personally.

Your potential customers love to see interesting and compelling content about businesses. In fact, 37% of smartphone users and 51% of tablet users accessed photo and video sharing sites.

Forty-four percent (44%) of smartphone users and 49% of tablet users posted status updates. To broaden their knowledge about businesses, 39% of smartphone users and 47% of tablet users read status updates from organizations, companies, brands, events or products. Additionally, 37% of smartphone users and 46% of tablet users followed a link to a website posted by someone else.

Public figures and celebrities who are endorsing specific businesses on social media are also influential to mobile users, with 34% of smartphone users and 41% of tablet users reading their posts on their social accounts.

Twenty-seven percent (27%) of smartphone users and 35% of tablet users posted a link to a business website.

Lastly, 26% of smartphone users and 34% of tablet users received a coupon, offer or deal on their devices.

Mobile Usage has been Changing Market and Consumer Behavior

Purchases on mobile phones and tablets are set to double by 2018. Seventy-eight percent (78%) of smartphone searches and 64% of tablet searches for local business information result in a purchase, compared to just 61% of desktop searches.

Your Competitors are Going Mobile-Friendly

More and more of your competitors are converting their non-responsive websites to mobile-friendly ones, with 46% currently doing it and 30% planning to do it in less than 12 months.

The percentage of your colleagues who implement mobile applications, mobile versions of email, mobile messaging campaigns, location-based targeting, and mobile ads are also on the rise.

What are the Disadvantages of Not Being Mobile-Friendly?

In a survey done by Sterling Research and SmithGeiger for Google, 36% of the respondents say that a non-mobile-friendly site wastes users’ time, while 48% say that it annoys and frustrates them. Meanwhile, 48% agree that a company whose website didn’t load properly on smartphones doesn’t care about their business.

As much as half (50%) of the survey respondents, say that they will use a site less if it is not mobile-friendly. On the other hand, 52% say they are unlikely to engage with a company whose site brought a bad mobile experience.

What are the Benefits of Going Mobile-Friendly?

Potential customers agree that a mobile-friendly website is one of the most important factors they consider when engaging with a business. Here are some of the benefits of having a mobile-friendly website:

  • Your website looks great everywhere
  • Users have no need to zoom on smaller devices to read your content
  • Consistent and tailored user experience
  • Wider browser support
  • All pages are available on every device

It Provides Great User Experience

  • No need to maintain multiple versions of your website
  • No need to do SEO for multiple websites
  • Efficient crawling and indexing of search engine robots
  • Attain and maintain rankings on mobile searches

It Increases your Leads and Sales

  • 74% of users are more likely to return to a mobile-friendly site
  • 67% of users are more likely to buy if the site is mobile-friendly
  • 62% of companies reported an increase in sales after designing a site for mobile users
  • Mobile Commerce share of E-commerce sales will jump from 15% in 2013 to 30% in 2018
  • 87% of smartphone and tablet owners use a mobile device for shopping activities
  • 63% of searchers use mobile devices to find local businesses
  • 81% of tablet owners use their device for local search
  • 78% of searches on mobile phone end in a purchase

It’s Great for Businesses

  • 1 in 3 mobile searches are local
  • 59% of users visit local stores after searching on mobile Web
  • 17% of auto searches are from mobile
  • 15% of finance and insurance searches are from mobile
  • 30% of restaurant searches are from mobile

It’s clear from these that customers are searching and buying online using their mobile devices. Thus, you need to be visible on Google mobile searches!

Provide great user experience to a growing number of mobile users who will visit your websites. Be accessible to mobile users who are searching for your products and services and who are ready to buy!

Fill out the form or contact us now for a free consultation.

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We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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You Need Professional Help. Get our Free Pro Consultation Worth $1000

You Need Professional Help. Get our Free Pro Consultation Worth $1000

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You need professional help!

You want to get more customers. You want to increase your sales. You want to expand your brand. And you want to grow your business.

You have heard of many success stories about those who ventured into online marketing and you definitely want a piece of the action.

But you don’t know where to start. Like many others you may be clueless at this point—scared, or overly hesitant.

Well, before anything else, you need Professional Consulting with Comprehensive Research, and an in-depth Online Marketing Services Blueprint.

Never heard of this before? We’re not really surprised—because agencies that do this are a rare breed.

There are hundreds of online marketing companies talking to you but you do not know who to trust. Possibly you have been burned before and now you’re extra careful.

Well, many business owners like you share the same hesitation.

It is because not many online marketing companies are really serious about looking into your business with thorough online marketing research and analysis.

Without in-depth research and analysis, and without a properly aligned marketing strategy for your business, any online marketing campaign is bound to fail.

And of course, you do not want to fail. You do not want to waste your hard-earned money. You do not want to waste your time. You want every minute and every little effort put into your campaign to build your marketing and business goals.

So what do you do? Go for companies that see the bigger picture and align themselves with your goals. Go for the ones who really make an effort to research and analyze your target market, your brand, your past marketing campaigns, your competitors, and your industry. They will ask who your customers are:

Go for companies that have strong marketing sense! Go with us!

We will examine your website, your online presence, as well as your rankings and keywords. We will perform for you:

  • Search Query Research – what are people typing into the search engines to find you?
  • Search Query Traffic Analysis – how many times have people searched for you?
  • Competition Analysis – analyzing over 10,000 web pages of your competition
  • Website Ranking Analysis for your website – where do you show up in the search engines?
  • Online Presence Analysis – what directories and social media accounts do you have?
  • Website Technical Analysis – is your website search engine compliant?

You need a marketing company with strong technical online marketing knowledge!

After completing extensive analysis, we will come back with comprehensive reports, as well as an online marketing services blueprint with the services, timetable, and marketing budget required to accomplish your business objectives:

We are ready to execute for you!

Why do other marketing companies try to throw you into a marketing campaign right away!? Because they are not willing to do the ground work required to ensure a successful marketing campaign. The industry average for such a consultation is $1000, and most clients are not willing to pay this much before launching a marketing campaign.

Here’s the thing. Our mission is to help business owners become competitive, expand their brands, and grow their companies. Seeing businesses succeed with our help is our passion.

We only want to market for you if we are confident we can HELP YOU SUCCEED!

So for a limited time, we are making our consulting, research, competition analysis, and comprehensive online marketing blueprint available to you for FREE.

What’s the catch, you ask?

Well, not so fast. This is not for everyone. And this may not be for you. You have to qualify for this.

We invest a lot of our time into these consulting sessions, and we cannot give these away for free to ANYONE—no one can.

Additionally we do not service clients who are directly competing with one another at a given location or niche.

You may check to see if you qualify by signing up with us risk-free—no obligation. If you qualify, you will receive a short intake call from us in order to gather the initial information required to perform our research and analysis.

We want to give business owners the chance and privilege to know how we can help. And this may include you.

So call us now, send us an email, or fill-out our contact form to sign up with us today and get a:

  • Professional consultation session,
  • With in-depth research and analysis,
  • And an online marketing blueprint worth $1000, ALL for FREE…

Let us help you expand your brand online, grow your customers and your business, beat your competition, and achieve your business goals.

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About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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