Six Things Your B2B Content Marketing Needs to Be Doing

Six Things Your B2B Content Marketing Needs to Be Doing

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Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies but with a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and effective in our ever-evolving business climate.

In fact, your B2B content marketing strategy will include several “must have” components. Without them, your ability to generate leads, convert those leads, and retain existing customers could suffer greatly. With these “must haves,” you can increase your chances of success and ensure that your content marketing campaigns follow all of the latest recommended best practices.

So, to help you improve your B2B content marketing strategy to be as effective as possible, here are the six “musts” you need in place.

Have a Documented Content Strategy

There’s power in the simple act of writing things down, yet so many B2B companies neglect to document their content marketing strategy! In fact, in a recent survey shows just 37% of all B2B companies said that they had a documented content marketing strategy at all.

Looking at just the B2B companies finding the most success with content marketing, only 62% said they had a documented content marketing strategy. This, despite the fact that they dedicated 40% of their total marketing budget to content marketing on average.

The danger in not having a documented strategy is that important details are left up in the air. You may not realize there is a gap in how your content strategy is able to nurture late stage buyers to an actual purchase. Or, you may fail to define your specific content marketing goals, leading to campaigns that are poorly optimized.

Most worrisome, not having documentation leaves critical parts of your content marketing campaigns open to interpretation. A writer may create content with a completely different audience in mind than your target personas, and without documentation there is no way for them to know otherwise.

Every person involved in creating content should have the same intent and abide by all of the necessary markers of quality, so the content you create is consistent and up to your expectations.

Define your content goals. Outline your expectations for each piece created. Ensure that your content marketing campaigns account for your buyer personas during key stages in their journey. Getting all of these things down in writing can help you have more precise control over your results, while achieving quality more in line with your expectations.

Conduct Original Research and Publish It

Your B2B company can survive by simply regurgitating and repackaging information obtained by others, but it will face stiff competition from those that publish their own research.

According to one survey, half of B2B companies say that their original research reports generate leads that have the highest conversion rates. This makes them the most effective form of content, beating out video, webinars, case studies, white papers, and social media content.

Conducting your own research can be tough, but the efforts pay off. People will share and cite your information readily, as long as it provides current information that answers an important business question. Your research can also earn you a top spot on search engine results if it covers an important topic, follows SEO guidelines, and earns shares from websites with high domain authority.

Aim for Content Downloads, Which Correlate to the Highest Customer Conversion Rates

B2B companies don’t just want engagement or occasional readers. They want paying customers. Therefore, they should seek out the content marketing methods most likely to earn them a customer conversion out of their sales leads.

Surprisingly, content downloads had the highest conversion rate according to the same survey cited above. 66% of companies listed them as the asset with the best conversion rate. Webinars came in second, which seems counterintuitive given how much of a time investment registering and attending one can be. Equally surprising – demo requests came in third.

Nevertheless, creating premium content and requiring a download seems to be the most effective content marketing tactic for generating qualified leads and converting them to completed sales. Consider this as you determine which types of content are priorities and most deserving of your time, money and effort.

Tap Subject Matter Experts and Industry Influencers to Gain More Traction

The right input from the right source can make a huge difference in the perceived value B2B marketing content offers. By crowdsourcing information, ideas, and quotable phrases from recognizable names in your industry, you can amplify the authority your content projects while making it more appealing.

One company revealed to Forbes that onboarding influencers was a game changer for their content marketing effectiveness. They switched from a focus of educating target audiences to engaging them in discussions. The topics they covered had no right answers, making them more interesting to explore and contribute to. Having influencers submit their own input completed the package and helped the content have broader appeal.

Using this strategy, the company was able to earn seven times the amount of impressions and 160% more engagement compared to their average post before the switch.

When seeking out influencers to contribute, make the process of responding as simple as possible. Ask one direct, easy-to-grasp question, and let them know exactly what the intended guidelines are. If you can reduce the effort required to contribute to the project, you can improve your response rate and get more people to contribute their valuable input.

Don’t Neglect Video and Visuals

Visuals help “sell” content and make it into a much more appealing package. When you have the resources, make sure to pull important quotes and statistics from your content and repurpose them into easy-to-read graphics.

These graphics will undoubtedly get more visual attention and shares compared to text-only options. They also make for impactful assets any time you want to promote your content on social media. Don’t be surprised if many people seem to just read the photos and not really dig into the article itself!

If you want even better engagement, video content is where the industry is headed these days. Four times as many people say they would prefer to watch a video about a product or service compared to reading about it.

Key decision makers in particular are busy and enjoy having information compacted into a format that combines audio and visual information. 75% of executives claim that they watch branded video content related to their industry at least weekly, and 65% say that they later visit the website of the brand that created the video.

Like graphics, video combines well with other content and can also be a great way to repurpose it. Creating an executive summary of a research report can encourage downloads, for instance, while providing a more appealing and easily shareable format to earn more impressions.

Remember B2B Content Marketing Is for Retention and Not Just New Leads

B2B content marketing is one of the most effective methods at getting past customers to return to the buying cycle. Unfortunately, many B2B companies neglect this fact and only create content with new leads in mind. Remember that it costs a fifth as much on average to convert past customers into repeat buyers compared to converting new sales leads.

Offering content for those in the post-purchase phase can enhance their buyer satisfaction while keeping your business top-of-mind. Your content can also help turn them into brand evangelists by giving them information they’d be excitedly willing to share with their friends, colleagues, and social media followers.

Because of these benefits, make sure to account for repeat buyers’ needs within your persona and your B2B content strategy in general.

Ready to Start Selling More? Get Help Creating and Optimizing Your B2B Content Strategy

The path to success for B2B content marketing is never easy nor obvious, and it must be customized to fit the unique needs of your particular company and your target personas.

Get help forming a strategy that accounts for all of the above “must haves,” while increasing your chances of meeting or even exceeding your marketing goals. Contact us today to find out how!

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Why You Need a Social Media Presence

Why You Need a Social Media Presence

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Every business needs a social media presence, and most can benefit from actively trying to market and generate leads on the most popular social platforms.

The fact of the matter is that social media has become the preferred form of media in our day and age. 67% of people say they get their news from social media first, for instance. News breaking most often comes from shares or second-hand sources on platforms like Facebook and Twitter. In effect, content publishers have to have social media at the front of their mind if they hope for their outlet to get exposure for breaking a story as opposed to a competitor.

For businesses, this same principle holds true. If you aren’t active on social media, others may talk about your business and seize control of the narrative. Or, even worse, your business is all but invisible until someone else shares content or news talking about you.

In addition to providing visibility, having a proactive social media marketing strategy can help boost your sales performance and help you achieve your marketing goals. You can earn new customer leads, increase brand awareness, and even offer customer support through social channels.

To cover the full scope of why your business needs to be on social media, consider the following five benefits described below and how they are an essential part of any digital marketing strategy.

Create a Highly Visible “Hub” for Your Business’s News and Announcements

Let’s be honest. Very few people are going to religiously check your business website’s “News” or “Blog” page for announcements and press releases. If most people don’t visit news sites to get news, they certainly aren’t actively going to business’s websites to see the latest developments.

This assertion isn’t meant to discourage you from tending to your website at all, but rather to make you realize just how much more visibility being on social media adds for your business. Sharing news and announcements on social is dead simple, and your followers may even help share those materials for you once you release them into the wild.

In this way, your social media profiles serve as your business’s online “hub” away from its main website. Your profile photo, the content you share, and the announcements you make all have the effect of turning your social accounts into an official mouthpiece for your brand. From here, you can help shape your public image and control the flow of information you release into the world.

Increase Your Visibility on Search Engines

The jury is still out as to whether social media engagement and content shares can raise the search engine ranking for a business’s website pages. Hootsuite, for instance, found a small correlation but concluded that a deeper study with more data points was needed.

Even if social media can’t help raise your web page rankings, it can help you occupy a more obvious spot in the rankings altogether. Why? Because social media platforms have great domain authority, which allows them to rank highly any time a search is made.

So, if someone searches for your business name or a related topic online, your social media page and posts talking about your business are highly likely to appear near the top of search results. Twitter is especially good at earning top ranks, since Google features recent tweets similar to how they would news posts.

Having a social media profile and actively discussing your areas of business can therefore give you additional opportunities at ranking near the top of search engine results.

Publish Your Content and Earn Traffic for Your Marketing Campaigns

While people are more likely to check your social media pages than your homepage for business news, you can encourage more traffic to your website by posting on social media.

With the right images and messaging, you can easily pull in huge amounts of traffic just from one post. The aim is to get people’s attention and to make full use of your available resources. In other words, you are going to craft great content previews for content like shared blog posts.

For campaign-related traffic, you can describe your offer in attractive terms to earn attention and traffic. A retail business can describe a sale for their website store, for instance. Or, you can encourage people to sign up for entry in a contest by posting a link to the relevant landing page.

Social media posting is particularly useful for boosting the ROI of your content marketing campaigns. Without social sharing, many businesses would get little traffic to their blogs. By posting on social, the business can boost traffic and potentially up their correlated domain authority, which explains the positive effect Hootsuite saw between social engagement and SEO rank.

Raise Brand Awareness and Earn New Customer Leads

Social media creates opportunities for countless people to discover your business and what it does. Google searches for business names spike if that business can generate social buzz, for example.

You also have the opportunity to earn exposures through people who follow and engage with your brand on social media. For instance, someone who “likes” or comments on your post on Facebook can have those interactions appear on their friend’s newsfeeds.

Social media advertising is also another potential source of significant new impressions and customer leads. Platforms like Facebook, Instagram, Twitter and LinkedIn have powerful audience customization tools that allow you to get in front of your most valuable buyer personas with just a minimal budget.

A landscaping company could target business owners in their area, for instance, by selecting job titles as an audience filter. Or, they could target a wealthy neighborhood with large estate-style land plots that can offer lucrative contracts.

Software companies can similarly offer free demos or pitch their product’s benefits to relevant audiences. Social media provides the visibility, and once you have someone on your landing page or on your email list, you have opportunities to convert.

Interact With Your Audiences and Provide Customer Support

Brands can do an excellent job of building relationships with their audiences when they can create content that encourages engagement.

The UPS Store, for example, came out with a powerful social media post that piggybacked off the popularity of a recent Nintendo product release. To date, the post has gotten 3,200 shares, over 200 comments, and 10,000 “likes.”

Interactions like these don’t just multiply brand impressions. They also change the way people might perceive a brand. Someone who loves the playful tone of the post can then translate these positive associations to the business posting it. Or, the brand can help forge strong associations between itself and the values it cares about most.

People who interact with the brand can therefore end up being more loyal customers, while repeating the desired positive brand associations to their friends and followers. According to one survey, 48% of people say they are more likely to make repeat purchases from a brand that engages with them, and 90% of millennials consider it “cool” when a brand responds to their questions.

But what about people who have nasty things to say about your business on social media, or people who have a complaint? That is actually a great opportunity!

After voicing a complaint about a company on social media, 71% of people who have a positive experience and have their issue resolved say they are likely to recommend that company to others. They also say they are likely to spend 21% more than they normally would.

Don’t Ignore Social Media Marketing, Or the World Could Ignore You!

Because of all these benefits social media marketing provides, especially for visibility, having a social media strategy is no longer optional for businesses. Even if they do not intend to advertise or promote themselves on the major social platforms, they need a professional presence that responds actively to people looking for support and answers.

If you want help forming your own social media strategy for your business, look no further than us! We have experience creating content, earning followers, interacting with audiences, supporting cross-channel marketing campaigns, and creating paid social media advertising campaigns based on your goals.

Contact us today to get started!

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Here’s the 6 Facebook Changes You Need to Know About … And What They Mean for Your Business

Here’s the 6 Facebook Changes You Need to Know About … And What They Mean for Your Business

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Facebook has evolved quite a bit since its launch in 2004 …for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to reach your audiences without paying for ads.

On the bright side, there are more options than ever for connecting organically to your audiences in effective ways. For instance, Facebook’s emphasis on live video can create a quick path to engagement since the platform eagerly notifies people when a Page or person they follow goes live. Facebook messenger is also exploding in popularity, giving businesses the opportunity to create chatbots or personalized social support through chat channels.

So what exact changes should your business take note of the most, and how can you adjust your Facebook marketing strategy in response? Read on to find out!

Organic Reach Plummets for Facebook Pages, Businesses

The first thing businesses need to recognize is that organic reach for their Pages is plummeting. What this means is that if you have people who “like” your Page, and you post an update hoping it will reach them, there’s a good chance it won’t.

According to some agencies, the portion of their total audience that saw their unpromoted (no paid ad budget) posts was just 2%. This change happened at the same time that rates for promoting posts shot up 35%. Clearly, Facebook wants to motivate companies to spend money on advertising for the reach they once got for free.

“Because space in News Feed is limited,” the company’s public announcement reads, “showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.”

According to Facebook’s Mark Zuckerberg, the aim of the update is to “prioritize posts that spark conversations and meaningful interactions between people.” That’s fair since most Facebook users really do prefer to see posts from friends over businesses they follow, but that isn’t true across the board. Even if someone loves a local restaurant or wants to see what a friend’s business is up to, posts made by businesses just aren’t likely to show up as often anymore.

However, the announcement contains a silver lining: if your Page gets lots of engagement, you won’t notice as much of a decline in reach. “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution” asserts Facebook, while “Pages whose posts prompt conversations between friends will see less of an effect.”

So, the aim of your new content strategy should be to create things that get a response from your audience. It could be a quote they want to share, or a question likely to stir up debate like “should you put mayonnaise on your hamburger?”

Think in terms of what people enjoy seeing when they log on and have this type of content dovetail with your marketing goals. You can also make smart use of a few tools we’ll mention just a little further down.

Live Video Gets a Relative Boost

Facebook’s live video feature already has a pretty obvious presence on people’s newsfeeds. Any time a person or Page they’re connected to goes live, the app automatically shows the video and sends out an alert by default.

Reading between the lines of another section of Facebook’s newsfeed algorithm changes, it sounds like business Pages can still reap all of these benefits.Quote:

“Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos. Many creators who post videos on Facebook prompt discussion among their followers, as do posts from celebrities. In Groups, people often interact around public content. Local businesses connect with their communities by posting relevant updates and creating events. And news can help start conversations on important issues.” (Emphasis ours)

Live video provides many great opportunities to businesses that know how to use it right. You don’t have to spend a lot of time or money preparing for a video since you’re basically hosting a webcam-type session. You get to be yourself and give people a behind-the-scenes look, two things that breed authenticity and therefore trust.

So, start experimenting with live video as a way to keep your audience’s attention and stay on their newsfeeds. Options for a live video session include:

  • Behind the scenes tours
  • Q&A sessions for common questions your business gets
  • Interviews between key staff members
  • Step-by-step explanations of the process the business uses
  • Marking events, like singing “happy birthday” as an office to celebrate the anniversary of the business’s founding
  • Silly stuff, like office pranks or mascots engaging in everyday work

Connecting to People Through Facebook Messenger Becomes More Important

While getting your Page’s posts on people’s newsfeeds may have gotten harder, nothing’s there to stop you from receiving messages through the Facebook Messenger platform.

The Facebook Messenger app sees over 70 million daily users and 1.3 billion users a month. Sending a quick chat through the service is incredibly convenient, and for some people, it has even reduced the amount of text messages they send.

People also really like being able to reach out to businesses through the service. They can ask the staff a question, place an order, voice a complaint, or get pretty much any information they need. In fact, one out of every three social media users say that they would prefer using social media to a phone call or an email.

Ignoring these help requests can be enough to sour a customer’s opinion of you, too. According to one study, companies that don’t respond to complaints have a 15% higher churn rate. Another study found that over 30% of people will complain to friends both online and offline about their bad experience.

So, people are willing to connect to businesses on social media, and companies need to be prepared for these types of interactions.

Those that are prepared create excellent opportunities that stem from personalized, 1:1 conversations. You get to hear the exact information the customer or lead needs to hear to get you closer to a sale, and you build a relationship in the process.

If you want to scale your ability to handle these conversations or be able to respond 24/7, you could always rely upon a chatbot. These computer-controlled services can automatically respond to messages and answer simple questions. If they get something they don’t think they can handle, they can hand off the conversation to a human.

Whether using chatbots or your own thumbs, don’t overlook the potential interacting with customers through Facebook messenger can offer.

Starting a Facebook Group Is Now Even More Effective

Another method to bring your audience to you is to create a new group on Facebook. People who join your group are very likely to see most of the messages posted there. You also get the advantage of directly interacting with people while gathering information on things they talk about related to your area of business.

The key thing to remember about creating a group is that it’s not just another chance to throw ads at someone. Instead, the group should offer them value. Typically, this value comes in the form of information or talking about a thing the entire group loves.

So, for instance, a handyman company may start a new group about handling do-it-yourself projects around the house. The company can tell people how to fix things on their own, but in the process, they can reveal how much work really goes into doing it right. If anyone thinks they’d rather go to a professional, they have a strong pull to turn to the group creator first.

Or, a landscaping company can start a group about lawn care and inspiration for designing your own outdoor areas. People can share photos of their projects, swap tips, and talk about their passion for gardening or landscaping.

With this strategy, the connection between the company and the group focus is obvious but not obnoxious. The business demonstrates what it can offer and builds a community while also creating new lead opportunities.

Facebook Local Launches, Could Be Worth a Look for Event-Based Facebook Marketing

Facebook Local is a recently relaunched version of their old Events app. It acts very similar to Yelp in that it can provide reviews and directions to local listed businesses. It also allows all users, including businesses, to create new events.

Combining these features can be very handy, especially if your business happens to throw lots of events. Creating Facebook events is a convenient way to gauge how big attendance will be and send people automated reminders about when the event’s happening.

On the other hand, adoption of the Facebook Local app has been slow to pick up. If it feels like a good fit for your business because you’re a social butterfly, feel free to give it a try, but others may want to wait and see.

More Incentives to Try to Find Your Local Influencers

Since posts crossing from brands to people seem to have a hard time earning reach, a business’s best bet is to try and make person-to-person mentions of their brand more common.

In other words: you want to find your own version of “influencers.” That doesn’t mean paying a YouTuber with a million followers thousands of dollars to create poorly edited videos on your behalf. But rather, find people within your community or industry niche who already tend to engage with your brand on social a lot. Each time this engagement happens, it can show up on the newsfeed for friends of that person.

You can then cater your approach towards these highly vocal and friendly individuals. Let them do the broadcasting of your content for you. This strategy works especially well if you create things they are willing to share directly to their wall or tag someone else in.

Keep an eye out for allies, tap the resources you have available, and get creative with how you drive engagement. If you can do all of these things, the Facebook changes currently going into effect won’t have to hurt your marketing performance.

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Internet Marketing Basics for Your Home Business

Starting a business out of your home is a brilliant idea for creating new income streams or pivoting to a new career path. If you can master the art of internet marketing, your living room or home office can be just as good a place for generating personal wealth as any skyrise office building.

You have a ton of digital marketing tools at your disposal, too. A few of them are absolutely 100% necessary, while others you can pick and choose based on your unique needs.

Continue reading “Internet Marketing Basics for Your Home Business”

How to Grow Your Business with Video

How to Grow Your Business with Video

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Video is quickly becoming the dominant form of content online. Views, shares and uploads of video are accelerating at a breakneck pace. Many forms of existing content, such as blog posts and how-to articles, are also pivoting to video rather than text-based formats.

People simply can’t get enough of video!

For business owners, video content can be a key part of their strategy to earn new customers and grow their company. Video marketing has started to offer incredible returns on investment for companies of all sizes. Adding a video to your website product pages can increase conversions by 80%! That’s probably why 83% of business owners say that video offers great ROI.

To help your company get started using video effectively and using it to grow your revenues, consider the following five helpful tips below. You’ll learn why video is such an important asset and how to use it in a way to maximize your positive results.

Start Simple With Slide Shows

Some business owners may think they don’t have the resources to even bother with video. These limited resources can include time, money, creativity or even patience.

What these entrepreneurs should realize is that video does not have to be a big-budget affair in order to be highly polished and visually appealing. In fact, you can start instantly making videos for free right now and have them ready to upload in seconds.

There are dozens upon dozens of free video makers online designed for this exact purpose. Many offer options for combining text and images to create a dynamic slideshow. These videos are nearly effortless to make, yet they are still immersive and look professional.

Great options to get started making your own slideshow style videos include Renderforest and Adobe Spark Video. Both are free with a registered account. They also utilize great-looking templates, so you don’t have to be Spielberg-level genius to create your first videos. Simply pick from the options, input your own text or photos, and let the program do the rest.

Examples of great text-based videos include:

  • Repurposing existing blogs or content pages as short videos
  • Creating a quick explainer to get people excited about what you have to offer
  • Revealing interesting information or “#MondayMotivation” style inspiration related to your area of business
  • Giving a “thank you” to your existing customers
  • Announcing big things on the way, such as a new product or event

Creating videos like these can get you in the habit of thinking visually rather than textually, which can help you earn more views and raise interest in your business offerings.

Create Product Reviews or Descriptions of Your Core Services

Once you feel comfortable to start investing more into your video content, descriptive videos are the way to go. Short 1-2 minute videos giving an overview of the products or services you offer can significantly improve awareness and interest.

According to Hubspot, people who watch a video reviewing or explaining a product are 64% more likely to buy that product later on. Using an explainer video on your homepage can similarly double your conversion rate.

When reviewing products, stay focused on features and key selling points the consumer is most likely to care about. Think about it as a resource, not an ad. Do your best to compare this product to others, helping your customers get an idea of the range of options available to them.

For a great example, check out motorcycle accessory retailer RevZilla. Pages for products like this $300 backpack explain exactly what the product is supposed to be used for, what its most notable features are, and what separates it from other available options. After watching a video like that, someone may not only understand why they might want a $300 backpack but have a serious desire to buy one after realizing just how much it offers.

For service-oriented explainer videos, try to think of it as a presentation. You’re walking the visitor through what your service offers and how it benefits them. Many of these videos start off by revealing a specific pain point that the product solves before moving into key benefits or competitive differentiators.

If you need a way to warm up to this type of content, try doing it live. You can broadcast a Facebook Live post, for instance, where you have a Q&A with your audience or offer a live demonstration of what you do. Going through the motions in a low-stakes environment like this can give you an idea of what to do for a more polished version down the road.

Personify Your Brand Through Video Marketing Content

Video content isn’t just good for information — that’s why only a slim margin of movies are documentaries, after all! The rest aim to give viewers an emotional experience or to tell an engrossing story.

Video is particularly great at these emotion-focused concepts because it combines several of our senses at once. Through powerful images, mood-appropriate music, and clever editing techniques, you can communicate the soul of your brand in surprisingly subtle ways.

To see what we mean, take a look at this charming ad from the tourism board for the Faroe Islands. It manages to reveal many things that make the Faroe Islands and its people so special without ever stepping into outright advertisement. The subject is interesting, it’s well filmed, and something people can relate to instantly.

Videos like these are great for solidifying your branding and generating awareness from your audiences. Since people are able to remember 95% of what they see in a video — compared to just 10% of the text they read — videos like these help keep your business top-of-mind. That way, you earn more recommendations and sales while forging strong positive associations to your unique brand values and personality.

Use Video to Climb to the Top of Search Results

People love video, and search engines want to accommodate people. So, naturally, search engines now love video!

According to one study, you are 53 times more likely to show up as the first result on Google when you have a video embedded in your page. It therefore makes a huge amount of sense to accompany each new page or blog you submit with a short, relevant video.

Make sure the video offers value to the audience and not just the search engine, though. “Tricky” practices like just shoehorning content into a poorly made video show up on Google’s behavioral data, and over time the algorithm will likely be refined to punish such habits.

So, create good videos that fit naturally within your content, and reap benefits from both audiences and the increase in traffic thanks to search engines.

Be Your Own Harshest Critic

Producing video can help you quickly stand out among your competitors, but that can mean “standing out” in a negative way if your quality is poor.

Here’s a few simple tips to help improve your video quality:

    • Use a tripod. Even smartphone cameras can look great when they have a stable mount.

 

  • Provide lots of light sources on your subject. Cameras look much less blurry when they’re focused on something bathed in light. Use floor lamps or professional lighting setups to get the look you need.
  • Be aware of your background. Modern cameras are so easy to use because they auto-focus, but this can mean focusing on the wrong subject if you have something distracting or more brightly lit in the background.
  • Have great sound quality. Poor sound can sometimes hurt a video worse than poor camera quality. Invest in a clippable mic or a directional make, and don’t film in locations with lots of background noise or echo.

 

Fortunately, there are lots of other resources available to help you learn how to create high quality video content with a professional look. You can get started with this enlightening Hubspot article or rely on communities like Facebook for Creators, for instance.

Be patient, experiment, and set lofty goals to improve your content over time. If you can do that while caring about your audience, you are setting the stage for your business’s video marketing success!

 

 

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    • admin
    • January 1, 2014
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    • admin
    • January 1, 2014
    Reply

    Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat

      • admin
      • January 1, 2014
      Reply

      Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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