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8 Effective Content Types and How to Use Them

Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target…
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Let Your Customers Do the Talking: How to Use Reviews in Your Content Marketing

Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has…
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How to Find a Content Writer Who Can Spin Your Blog Into Gold

Writing’s really hard. Even people who do it for a living admit that. Not only do you have to know how to string…
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Why High Quality Content Matters More than Keywords for SEO

Attention content creators: Google reads everything you write! Well, not “reads” in the literal sense, but its algorithms are now sophisticated enough to…
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Six Things Your B2B Content Marketing Needs to Be Doing

Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies but with a few key differences. Honing in on…
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