Understanding Google Ranking Factors in 2019

Google is responsible for billions of internet searches each day, as well as over 85 percent of the search engine market share, so the ultimate goal of a marketer is to find their brand high in the ranking. Without knowing the factors that Google considers in the ranking, however, it can be difficult to achieve […]

How to Use Manipulation in Marketing Ethically

 While marketing involves some manipulation, it isn’t necessarily a bad thing. Done ethically, manipulation in marketing is an effective tool for boosting your brand. Done incorrectly, however, manipulation can hurt your long-term business goals. Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word […]