Years ago, businesses realized that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smarter business owners are realizing that having a website and optimizing it for search engines is no longer enough. They now know that pure “organic” or free traffic won’t keep the cash register ringing. They need pay per click or PPC advertising. Continue reading “Pay per Click Advertising: Why Businesses are Spending and Earning on Paid Search”
PPC Advertising: Online Marketing with Instant, Highly-targeted Traffic and Measurable ROI for Your Business
Business owners are reluctant to engage in online marketing activities not because they don’t want to see their website online, or they don’t have the budget for it. Mostly, it’s because they struggle to track Internet marketing’s return on investment or ROI. Indeed it is difficult to invest in something whose value is not obviously apparent. Good thing there’s PPC or pay-per-click advertising. Continue reading “PPC Advertising: Online Marketing with Instant, Highly-targeted Traffic and Measurable ROI for Your Business”
PPC Marketing: Go ‘Non-Traditional’ Advertising for Instant Website Traffic [Video]
When business owners notice a drop in leads and sales, they typically launch a promotion and advertise it. They publish ads on traditional media – TV, radio, print, outdoor. And if they’re a bit technology savvy, they put promotions on their website. Problem is, these channels don’t always bring in the urgently needed store visits or the much-awaited online purchases. They should have gone with Pay per Click (PPC) advertising instead. Here’s why. Continue reading “PPC Marketing: Go ‘Non-Traditional’ Advertising for Instant Website Traffic [Video]”
[Video] Customers Are Searching for Local Businesses Online – and How Your Business Can Survive the Shift
Do you still think that a listing on the yellow pages is enough for prospects to find your local business? If so, this is a wake-up call.
The truth is this: paying customers are finding more and more ways to research products and services in their area. Widespread Internet access and mobile devices enable customers to find what they need instantly, on the go, and with high buying intent. This also comes with the high propensity to share experiences online with friends. If your business is not capitalizing on this shift, then you are losing out. Continue reading “[Video] Customers Are Searching for Local Businesses Online – and How Your Business Can Survive the Shift”
Beyond Local Online Presence: How Your Local Business Can Keep the Cash Register Ringing with ‘Local Buzz’
According to statistics, an overwhelming 78% of consumers research about products and services on the Internet before buying locally. The message consumers are sending local business owners is therefore clear: be visible online or get ready to close shop.
A lot of business owners have responded to this message by getting a website done. They also pay for SEO or search engine optimization services to make sure they appear on Google when their prospects look for products they offer. But is this strategy good enough to keep your cash register ringing every day? Or is there a better way to ensure your business dominates “locally”? Continue reading “Beyond Local Online Presence: How Your Local Business Can Keep the Cash Register Ringing with ‘Local Buzz’”