Beyond Website Issues: 7 Marketing Benefits of a Website Audit Report for Business Owners

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When small and medium-sized business (SMB) owners are presented with the idea of a website audit report, they usually think of a technical website check. And this is correct… partly. It is true that an audit will examine the website’s backend, particularly site architecture and possible coding errors. However, a comprehensive web audit report is more than just a routine site “checkup.” Continue reading “Beyond Website Issues: 7 Marketing Benefits of a Website Audit Report for Business Owners”

Establish an Optimal Marketing Budget to Drive Growth and Beat the Competition

Developing a dynamic and cohesive marketing strategy has become essential for businesses that want to profit in today’s competitive marketplace. While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful, their customers are increasingly turning to the Internet to inform their purchase decisions. Continue reading “Establish an Optimal Marketing Budget to Drive Growth and Beat the Competition”

Invest in Digital Marketing and Take Your Company to Greater Heights

As the old business adage goes, it takes money to make money.

You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimized and cohesive marketing strategies. If you fail to invest in digital marketing, you will be left behind, as your customers are increasingly turning to the Internet to inform their purchase decisions. Continue reading “Invest in Digital Marketing and Take Your Company to Greater Heights”

Have you upgraded your site to a mobile-friendly website already?

April 21, 2015—the date of the big Google mobile-friendly algorithm update.

Also known as the Google Mice Update, Mobilegeddon, or simply the mobile-friendly update, it is an algorithm update with significant impact that could lead to loss of mobile traffic and mobile customers for you—if your site isn’t mobile-friendly.
Continue reading “Have you upgraded your site to a mobile-friendly website already?”