Is Your Content Not Performing? Here’s 5 Things That Could Be the Problem

 

Content marketing has gotten bigger than ever, but not every business is reaping the benefits. When looking at their targeted marketing metrics, many are finding that their content marketing efforts fail to make the needle move.

According to a recent survey, 89% of B2C companies and 93% of B2B companies say that in 2017 their content marketing campaigns performed better or the same as in 2016. Yet, there are still 4% of B2C businesses and 2% of B2B businesses that say their content is performing worse.

So what can these organizations do to improve? They can start by considering the following five common mistakes below, which can cripple your content marketing performance and stand in the way of building audiences who can become business leads.

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How Big Should Your Content Marketing Budget Be? Industry Benchmarks and Three Examples

The size of your content marketing budget dictates a lot of things. It controls the level of performance you can expect. It also influences how scalable your overall content reach can be — bigger budgets have the infrastructure behind them to reach exponentially more people with just some marginal extra spending.

At the same time, money doesn’t grow on trees. Most businesses operate on a very tight budget, and they have little wiggle room when it comes to how much they can allocate to marketing.

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50+ Eye-Opening Video Marketing Statistics for Small Business Owners in 2018

The internet is quickly reaching a point where small business owners need to embrace video marketing in order to survive. In just a few years, ignoring video content will be on par with not having a business website.

To explain why this will be the case, we’ll let the small business video marketing statistics do the talking.

Consider the following eye-opening statistics when weighing your options for incorporating video content in the year ahead.

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10 Experts to Follow for Growing a Small Business Using Digital Marketing

Sometimes, all you need to achieve breakthroughs in business is a good mentor. The path to growing a small business using digital marketing is never easy nor obvious. Yet, by following the guidance and advice of others, it can quickly become more clear.

Business owners these days have more advantages than ever when it comes to finding great marketing insights online. Whereas a few decades ago you’d have to buy books and attend talks in person, now mind-blowingly great advice is just a few clicks away.

To help you find the information and inspiration your small business needs to achieve greatness through digital marketing, we’ve compiled a list of 10 of the best digital marketing experts worth following. Their content and vision will help you cut out bad habits, embrace change and start engaging in strategies that grow your business reliably.

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Boost Blog Traffic Using These Techniques for Promoting Your Posts on Facebook

Promoting your blog posts on Facebook is one of the most cost-effective, efficient and smart strategies you can use to drive traffic back to your blog.

First of all, Facebook audiences are huge! 68% of Americans use a Facebook account regularly, which equals nearly 220 million people. Facebook also remains the most-used mobile app. 81% of devices have it installed.

And, since the majority of internet traffic is now mobile and the majority of mobile time is spent in-app, Facebook represents one of the best chances you have at getting views, shares, likes and new followers for your business.

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