Eight Types of Blog Posts Every Business Should Use

So you sit down to come up with topics for your next couple of blog posts and…nothing. You draw a total blank.

Sometimes business blog post ideas come hard and fast like a heavy rain. Other times you have a total mental drought on what to write about next.

Don’t sweat it! There are a couple of blog formats that can work well for just about any subject. Adding them to your repertoire can make coming up with your next blog post topics as easy as falling off a unicycle.

In fact, you can use this list to plan your blog strategy for months in advance. If you make some of these blog post types a recurring monthly series, for instance, you can know exactly what you’ll write about at least half the time.

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Thinking About Hiring a Blog Writer? Watch Out for These 6 Common Mistakes

Few business owners have both the time and skill with words needed to do their company blog justice. Business blogs need to look polished and represent the brand well, yet learning to write professionally is a trial-and-error process.

Considering all these personal limitations and high expectations, outsourcing blog writing makes perfect sense. But there is a right way and a wrong way to hire a writer. Many business owners commit hefty mistakes when offering someone the chance to take the reins on their business blog.

Here are six of the biggest of those mistakes. Watch out for them when hiring a blog writer to avoid frustrating setbacks and to ensure your blog is as great as it deserves to be.

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How to Write Headlines Your Customers Can’t Resist Clicking

In many ways, the headline is the most important part of a blog post or article. Headlines spark action. They can make people click. An eye-catching headline on social media can draw tons of comments — many from people reacting off the headline alone.

Headlines can also shape how people digest the message of a blog by creating context and expectations — all through a strong first impression.

But, most importantly, headlines tell us what we need to know in order to get invested. With so many distractions and options for reading content online, we need information that helps us choose how to spend our limited time.

The best headlines therefore serve as a promise to the reader about what they’ll get for their time. Never forget that a great headline acts like a bargain: “read this, and you’ll get something special or valuable or informative out of it.”

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The Best Digital Marketing New Year’s Resolutions for Crushing It in 2018

After the last echoes of ringing in the New Year subside, everyone reflects on how to make 2018 better through their own actions. If you’re a digital marketer, this time marks the perfect opportunity to set ambitious goals and pledge to cut out bad habits.

To help inspire you to do better in the New Year and meet success head on, here are our 5 top recommended digital marketing New Year’s resolutions for 2018.

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5 Digital Marketing Hard Truths You Don’t Want to Hear

 

We hope you’re sitting down, because we have something important to tell about digital marketing that will be hard for you to hear.

Actually, we have five important things to say, and they’re all going to be bitter pills to swallow.

But facing these digital marketing hard truths is the only way to stay afloat and efficient when it comes to achieving your online marketing goals in the years ahead. Listening to them will make you a better person and a better marketer

So you may as well get it over with. Here are the five most important digital marketing truths you have to come to grips with in 2018 and beyond…

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