Recent surveys show that the majority of businesses plan to increase their digital marketing budgets over the next 12 months. These increases mean stiffer competition and growing rates to achieve the desired level of impressions and performance.
Continue reading “Why Your Online Marketing Budget May Soon Go Up”
Running contests on social media offers one of the best strategies for getting audiences engaged, earning shares, and generating impressions. Following a careful procedure can increase your contest’s chances of success.
On the other hand, not having a plan and a strategy can mean that even the most popular contests accomplish little in the way of marketing goals, while taking resources from other campaigns. Or, worse, the contest can turn into a giant mess that leaves a sore spot on your brand image.
Continue reading “11 Steps to a Successful Social Media Contest”
Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies but with a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and effective in our ever-evolving business climate.
In fact, your B2B content marketing strategy will include several “must have” components. Without them, your ability to generate leads, convert those leads, and retain existing customers could suffer greatly. With these “must haves,” you can increase your chances of success and ensure that your content marketing campaigns follow all of the latest recommended best practices.
Continue reading “Six Things Your B2B Content Marketing Needs to Be Doing”
Every business needs a social media presence, and most can benefit from actively trying to market and generate leads on the most popular social platforms.
The fact of the matter is that social media has become the preferred form of media in our day and age. 67% of people say they get their news from social media first, for instance. News breaking most often comes from shares or second-hand sources on platforms like Facebook and Twitter. In effect, content publishers have to have social media at the front of their mind if they hope for their outlet to get exposure for breaking a story as opposed to a competitor.
Facebook has evolved quite a bit since its launch in 2004 …for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to reach your audiences without paying for ads.
On the bright side, there are more options than ever for connecting organically to your audiences in effective ways. For instance, Facebook’s emphasis on live video can create a quick path to engagement since the platform eagerly notifies people when a Page or person they follow goes live. Facebook messenger is also exploding in popularity, giving businesses the opportunity to create chatbots or personalized social support through chat channels.
