Pay per Click Advertising: Why Businesses are Spending and Earning on Paid Search

Years ago, businesses realized that their prospects are online and that if they want to reach their target market, they need to have a website. But today, due to tougher competition, smarter business owners are realizing that having a website and optimizing it for search engines is no longer enough. They now know that pure “organic” or free traffic won’t keep the cash register ringing. They need pay per click or PPC advertising. Continue reading “Pay per Click Advertising: Why Businesses are Spending and Earning on Paid Search”

Is Your Local Business Invisible Online? Discover Local Buzz! [Infographic]

More and more consumers are using the Internet to search for products and services in their area. Sadly, local businesses are struggling to keep up with the trend. They are finding it more and more difficult to stay visible to potential customers online.

On the other hand, a select few local businesses are thriving. They are dominating local listings and enticing prospects to come and visit the shop. Want to dominate your local area for your products and services, too? Discover how you can thrive locally with the help of optimized local listings, customer ratings and reviews, check-ins, and maps – otherwise known as “local buzz.” Continue reading “Is Your Local Business Invisible Online? Discover Local Buzz! [Infographic]”

Why is Social Media Optimization Essential to Your Success? [Infographic]

Social media optimization is a marketing strategy that’s simply too important to ignore. Social networks are growing steadily and they are providing small businesses an opportunity to reach out to a bigger audience. In today’s online world, you would need to be thriving socially if you want your business to get more customers and crush your competition. Not convinced with the power of social media? Continue reading “Why is Social Media Optimization Essential to Your Success? [Infographic]”

Your potential customers are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see?

Aside from using the major search engines, your potential customers are also using Facebook, Google+, Twitter, YouTube, and other social networks to find the products or services that you offer.  They search in the blogging community and in local business directories. They also land on press release sites and other web pages. Continue reading “Your potential customers are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see?”