Instagram has changed from a way to post artistic photos to a legitimate vehicle for small businesses looking to drive engagement. The rise of influencers and influencer marketing for small businesses has played a huge part in this evolution.
In 2018, expect more small businesses than ever to jump aboard the Instagram marketing train. The eye-catching format is easy to use, and provides businesses with tools to keep their audiences engaged and informed.
New features and toolsets, like Instagram Stories, have also expanded what the platform can do for small business owners. Thanks to Instagram’s powerful advertising tools, evolving features, and highly active audiences, small businesses can use the platform to make big gains.
To help your business prepare its digital marketing strategy for the year ahead, take note of the following Instagram and influencer marketing trends that have nearly every small business owner saying, “Oh, that’s Insta-worthy!”
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Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics.
In the next year to come, we can all expect Facebook to evolve in deeper ways. These evolutions include both new features and shifts in the way business will be able to use Facebook ads to reach prospects.
Let’s explore the most important Facebook advertising trends for 2018. With them, you can improve your marketing funnel and hopefully find more leads than ever in the coming year.
Continue reading “2018 Trends in Facebook Advertising That Will Help You Reach Prospects”
In 2018, you need a sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue.
We’ve identified five major trends that should get your focus in 2018. The businesses that are able to best take advantage of the these trends will get a huge leg up over their competitors.
To help you get you started — and to make this coming year more profitable for you — read about the five important digital marketing trends for 2018 below.
Continue reading “Five Digital Marketing Trends That Will Help You Grow Your Business In 2018”