While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing. Though blockchain got most of its attention from Bitcoin, there’s much more to this technology than cryptocurrency. Blockchain provides a method of digital record-keeping that keeps a ledger […]
Category Archives: SEO Marketing
Digital Marketing Trends Leading into 2019
As 2018 comes to a close, a savvy marketer will be looking ahead to the upcoming year and developing a digital marketing strategy to stay ahead of the competition and boost brand awareness. With so many changes that occurred at the end of 2018, it’s important to revamp your strategy and account for current trends, […]
8 Effective Content Types and How to Use Them
Content has become the currency of the internet, giving you limitless options to promote your brand, engage with your audience, hit new target markets and provide value to your customers. That said, content is about more than blog posts. There are many types of content out there to keep your message fresh and your audience […]
Why No One Clicks on Your Social Media Content—6 Tips for Improving Engagement
For a small business, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a catch-22: you can’t get anyone to view your content until you get engagement, […]
Let Your Customers Do the Talking: How to Use Reviews in Your Content Marketing
Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your relationship with them and encouraging others to follow in their footsteps. You may think that simply regurgitating customer acclaim can seem […]