2018 Trends in Content Marketing to Help You Attract and Engage Prospects

2018 is just around the bend, and content marketing has changed a whole lot in the past few years. While it was once a small component of larger digital marketing campaigns and strategies, big brands have started to realize that content can be a marketing end unto itself.

As a result, most marketers are betting big on content. 60% of marketers publish a piece of content daily. In 2015, content marketing had its sixth consecutive year of double-digit growth in spending.

People also spend around six hours a day consuming content online, on average. Note that this statistic includes people using two screens at once, so we often consume content on two different devices for hours on end.

All of these facts point to one thing: the demand for content marketing is there, and marketers are putting more and more effort into satisfying it.

How should you align your content priorities in order to reach prospects in 2018? Look to the following trends for answers on how to develop a winning strategy in the coming year ahead.

Continue reading “2018 Trends in Content Marketing to Help You Attract and Engage Prospects”

Why We Are the Perfect SEO Solutions Provider for Your Business

SEO providers will almost always claim that they are the perfect solution to your online marketing problems. Frankly, we do too! But only because we know we really are. Here’s what sets us apart and why you should choose us.

We understand the business side of SEO. You’ll hear providers talk about SERPs, rankings, traffic, links, and other technical mumbo-jumbo. We have gone beyond this going to the next level because we know what you need. We know that what you need is a steady stream of loyal, paying customers who want to buy from you over and over again, and then refer your business to their friends. You need loyal followers who will visit your site every day, engage in your content, and share it with their network. That’s the focus of our SEO approach.

You need to ensure that your provider understands your business and your industry. After all, your provider will serve as your online machine. They must have your marketing objectives as the blueprint in their mind to ensure that every effort is working toward your business goals.

Your online marketing company should be capable of laying out the business plan to your online success. But in order to do that, they must intimately understand your business and your business plan.

We create quality content that speaks to your target audience. We focus on creating content that is valuable to your target market – not keyword-stuffed and unreadable articles! One type of content we produce is promotional-based content, which is targeted to your existing and potential customers. This content will contain anything from promos, coupons, sales, and current discounts you have to offer. We create blog posts that your prospects want to share with their friends. We create press releases, company updates, and industry news that make your prospects more interested in your products and services. We want your prospects to think positively of you. Custom quality content has a positive effect on audience attitude, says 90% of CMOs asked by the Custom Content Council.

We will build your Google+ authorship. Unlike other providers that use it solely as a social network, we utilize G+ to improve your overall SEO footprint. Google+ authorship stamps your content with Google+ markup, identifying you or an appointed person as the author or publisher of the content published on your website and blog. When we stamp Google authorship on a piece of content, you are given credit for it through Google’s eyes. And the accumulation of authorship credits can help you to rank higher in the search engines.

We Ensure Proper Website and URL Structuring
We optimize your pages, ensuring your site has the proper structure. A proper site and URL structure make users navigate and flow easily across your website. A faulty URL structure, on the other hand, confuses users and makes it difficult for search engine crawlers to index your pages and content. We’ll also carry out URL mapping to determine which pages should be optimized for what keyword.

We Optimize Your Search Engine Tags
These include your meta tags, allowing your site to better communicate with the search engines. We will optimize page titles, descriptions, and even alt texts for images. Tweaking your coding will enable search engines to index your pages faster and rank them higher for your chosen keywords.

We Utilize Social Media and Social Publication
When we publish new content on your blog or anywhere online, who knows about it? We make sure everyone knows about it! We make sure that when we publish content about you, everyone in your social world and beyond will know about it. We set up accounts for you in the top social media and social sharing sites, the top blogs, as well as the top press release sites. When we publish content, we let the world know through the accounts that we’ve established online for your company.

We Build and Attract Natural Links
Because of the high quality content we create, we are able to attract natural links. Authority sites are more likely to link back to your site, and therefore pass link juice to your pages. We carry out natural link building techniques that do not over optimize anchor texts or use any kind of black hat scheme that violates search engine guidelines. More quality links we build to your website, the higher your website will rank, the more visitors you will get. And of course, this will turn into more sales.

We offer an in-depth consultation, first and foremost. We are committed to help you become much more successful and for your business to grow. You will see this when you see us in action right at the very beginning. We offer you an in-depth consultation before asking you to avail of any of our services.

We want to thoroughly understand what your business is, who your target customers are, and how we can meet their needs. This way, we are aligned with your goals. We’ll propose ways on how we can help you based on the research we do and our free consultation with you.

We are here to help you grow your business. We have the know-how and experience in the SEO industry. We want to understand your business and your worries. We want to gain your trust by displaying our intelligence and show you performance through our professional execution.

If people think we are passionate about the marketing industry, they should see how passionate we are about our clients’ marketing. We want to be responsible for your success and help your company to grow.

You will never find this level of quality and commitment from other SEO providers in our price range.

We can help you grow your customers and your business today. Call us now or send us a message to schedule your free consultation on SEO.

SEO Goes Natural & Social with High Quality Content

How to Comply with Google Panda and Penguin Updates
Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated that website owners and search engine optimization practitioners must create a better experience for users. And that trying to manipulate rankings through keyword over optimization, link schemes, and black hat methodologies will only harm your website — and your business.

See our Infographic:

seo marketingseo marketingseo marketingseo marketingseo marketingseo marketing

Here are some Penguin and Panda update-compliant SEO methodologies.

Publish High Quality Content

The era of run-of-the-mill, duplicate, and poor content is over. If you want to get into the SEO battle and win, then producing high quality, compelling content should be in your arsenal. Great content is key to increased visitors, more engagement, more inbound links and higher rankings.

  • 72% of B2B marketers use content marketing as part of their overall marketing strategy – BtoB Magazine
  • 86% of B2C marketers use content marketing – Content Marketing Institute
  • 90% of consumers find custom content useful. – TMG Custom Media
  • 90% of CMOs say high quality content has a positive effect on audience attitudes – Custom Content Council
  • 79% of marketers say their organizations are shifting to branded content – Forrester
  • 72% of marketers rate branded content as more effective than magazine ads – Custom Content Council
  • 60% of consumers feel more optimistic about a company after reading onsite custom content – Content Plus

Stamp it with Google+

Google+ Authorship & Publishership
Google+ is not just the search engine giant’s answer to Facebook. Plus is a social layer that connects all your Google activities. Google+ authorship in particular is a powerful SEO tool as it stamps your content on your website or blog with your identity as an author or publisher; and you are given credit for every piece of content you publish. The accumulation of authorship credits helps you to rank higher on search engines.

Google+ is Growing Fast

  • Has 359 million monthly active users as of March 2013
  • This is way up from 135 million in December 2012
  • From only 100 million users in September 2012

Claim your Authored Content
By creating a Google+ profile and linking it to your website or blog, you can claim authorship of your content with your Google+ profile. Once authorship is claimed, your Google+ profile will show up next to your search results.

Get Indexed Immediately
Content posted on your Google+ will be indexed immediately into the Google search results, increasing the possibility of your Google+ network seeing your posted content in their search results. When your audience engages with your content it will be further advertised to your audience’s network. In this chain reaction, posts have the ability to go viral.

Great Content plus Google+ Influence Search Rankings
High quality and compelling content will most likely receive +1s and shares. These act like social recommendations, influencing what searchers see on Google SERPs while they are logged in to any Google account.

Blog It!

Create Content and Publish it on your Blog
Blogging revolutionized publishing content on the web and is the mother of social media. It is now, and more than ever, a great tool for providing high quality and fresh content to your target audience and for SEO.

Write informative and engaging posts that people want to read, make use of and share with their friends and you acquire back links without engaging in black hat techniques.

Blogging/Content Generation

  • Companies that blog have 97% more inbound links – HubSpot
  • 92% of companies who blog multiple times per day have acquired a customer from their blog – HubSpot
  • B2B marketers who use blogs generate 67% more leads than those that do not. –InsideView
  • Companies that blog receive 434% more indexed pages on average – HubSpot
  • Businesses that blog at least 20 times/month get 5x more traffic than those that blog 4 times or less – HubSpot

Do Articles, Press Releases the Right Way

Mass-produced articles and press releases are often tagged as duplicate or poor content, partly due to article spinning, anchor text over optimization and massive submissions. But when implemented the right way, well-written articles and press releases attract the right kind of site visitors.

  • 70% of consumers prefer articles over advertisements when it comes to getting to know a company – Content Plus
  • 80% of business decision-makers prefer a series of articles over advertisements when it comes to getting information about a company – Content Marketing Institute

Just make sure to AVOID:

  • Massive submission of articles and press releases
  • Submission to article and press releases farms
  • Keyword-rich, overly optimized anchor texts

Use Promotional Copy

Promotional content is a powerful tool. Consumers are attracted to promotional copy because people inherently like good deals. And it’s also a type of content that they will share with friends. Consumers visit a site over and over again to check on their latest promotions. Promotions attract visitors, are shared around and produce back links naturally. Promotions attract traffic, leads, customers – and keep them loyal.

  • 83% are likely to tell a friend about a company that uses sales promotions, such as special offers, discounts or coupons
  • 76% said they have a positive feeling toward a company that offers online sales promotions
  • 71% said they are likely to be loyal to a brand that offers online sales promotions
  • 66% said online sales promotions improve a company’s image
  • 65% said online sales promotions help finalize decisions for undecided buyers

Share It Socially

It’s not enough to create high quality content. You need to share it with the world; make sure everyone sees it so that they can link back to your site and share it with their networks. Social sharing completes the modern SEO methodology of attracting social and natural traffic and links. Social media is beneficial not just to SEO, but also to sales as 90% of users listen to recommendations shared from friends.

  • 92% of consumers around the world say they trust online recommendations from friends and family, above all other forms of advertising
  • 70% read other experiences
  • 65% learn more about businesses, brands, products & services
  • 53% compliment brands
  • 50% express concerns about brands, products & services — Nielsen
  • Users spend 30% of their time online on social channels where content can be shared. – AOL & Nielsen

“Natural and social” SEO focuses on creating high quality content users want to read, use, and share. High quality content can spread naturally across social networks as well as build natural links. This consequently results to higher Google rankings.

Google Penguin and Panda updates are meant to improve Google search results for users. Business owners can do their share in improving the user experience by employing SEO service providers that use natural and social methodology. Quality SEO will result in increased exposure of your website, higher rankings in the search engine, more traffic to your website, and result in more sales for your company.

Call us now or send us a message to schedule your free consultation on SEO.