Social media marketing sounds simple enough to many newbie business owners, but they need to recognize the difference between personal social media use and professional use. Think about it like this: if you make a good pot of coffee to serve your family, then that’s something you can manage on your own. But if you …
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In 2018, use of video among small business owners will mature and solidify into a “must have” marketing component. Businesses able to make strategic use of video will seize critical opportunities for sales lift and market share. Many marketers hailed 2017 as “the year of video,” and with good reason. Video marketing, video advertising and …
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2018 is just around the bend, and content marketing has changed a whole lot in the past few years. While it was once a small component of larger digital marketing campaigns and strategies, big brands have started to realize that content can be a marketing end unto itself. As a result, most marketers are betting …
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SEO providers will almost always claim that they are the perfect solution to your online marketing problems. Frankly, we do too! But only because we know we really are. Here’s what sets us apart and why you should choose us. We understand the business side of SEO. You’ll hear providers talk about SERPs, rankings, traffic, …
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How to Comply with Google Panda and Penguin Updates Doing effective SEO has evolved into a more “natural” and “social” process. Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting search engine optimization. Penguin targets bad links while Panda goes after poor content. Google, through their algorithm updates, has reiterated …
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