How to Use Manipulation in Marketing Ethically

 While marketing involves some manipulation, it isn’t necessarily a bad thing. Done ethically, manipulation in marketing is an effective tool for boosting your brand. Done incorrectly, however, manipulation can hurt your long-term business goals. Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word […]

Turn Leads into Sales with Modern Email Marketing

Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email to connect with audiences, turn leads into sales and engage followers with promotions, news and other relevant information. The value that email marketing has above […]