How to Use Manipulation in Marketing Ethically

 While marketing involves some manipulation, it isn’t necessarily a bad thing. Done ethically, manipulation in marketing is an effective tool for boosting your brand. Done incorrectly, however, manipulation can hurt your long-term business goals. Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word […]

Why Customer Trust Is Vital to Your Brand

With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important for a brand’s growth and success, but this new environment makes it absolutely vital. In addition to nurturing lifelong customers that will consistently choose your brand over […]