For many businesses, sales and marketing are delineated teams. Marketing is tasked with generating leads, while sales is responsible for qualifying leads and getting to the sale. Unfortunately, this can lead to a lot of dissension and opposition between the two teams, which impacts the success of both.
When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action, as well as giving brands personality and emotion.
Generating ideas for your content marketing strategy can be extremely tough. It gets even harder when you focus so much on your brand goals that you get tunnel vision. Fortunately, there are plenty of brands out there doing an amazing job with content marketing and getting great results. You should totally steal from them. Really. […]