Recent surveys show that the majority of businesses plan to increase their digital marketing budgets over the next 12 months. These increases mean stiffer competition and growing rates to achieve the desired level of impressions and performance.
Author Archives: N. Hill
11 Steps to a Successful Social Media Contest
Running contests on social media offers one of the best strategies for getting audiences engaged, earning shares, and generating impressions. Following a careful procedure can increase your contest’s chances of success. On the other hand, not having a plan and a strategy can mean that even the most popular contests accomplish little in the way …
Continue reading “11 Steps to a Successful Social Media Contest”
Six Things Your B2B Content Marketing Needs to Be Doing
Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies but with a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and effective in our ever-evolving business climate. In fact, your B2B content marketing strategy will include several “must have” components. Without …
Continue reading “Six Things Your B2B Content Marketing Needs to Be Doing”
Why You Need a Social Media Presence
Every business needs a social media presence, and most can benefit from actively trying to market and generate leads on the most popular social platforms. The fact of the matter is that social media has become the preferred form of media in our day and age. 67% of people say they get their news from …
Here’s the 6 Facebook Changes You Need to Know About … And What They Mean for Your Business
Facebook has evolved quite a bit since its launch in 2004 …for better or worse. When it comes to your business, you may lean closer to the “worse” category considering how hard it’s getting to reach your audiences without paying for ads. On the bright side, there are more options than ever for connecting organically …