There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses, marking their results, experimenting with optimization changes, and measuring again. You should go through this process, too, but you can take a shortcut by observing what works for others.
Facebook’s algorithm is changing all the time, and even the people behind the scenes aren’t 100 percent sure of how it will affect things. That’s why they’re always tweaking it. You should always be tweaking, too. Otherwise, what gets good performance today may not be viable tomorrow.
Continue reading “4 Essential Facebook Marketing Strategies the Top Business Pages Use”
Internet marketing strategies can get complex fast, so it helps to take a few steps back to ensure all of the most vital components are in order.
Otherwise, you might get too focused on the details to see that your online marketing funnel as a whole is broken. Or, you might miss out on a key digital marketing practice that would be essential for earning you new leads and converting those leads to customers.
Continue reading “Back to Basics: 5 Internet Marketing Essentials Your Business Needs to Succeed Online”
For a small business, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a catch-22: you can’t get anyone to view your content until you get engagement, which requires views!
Continue reading “Why No One Clicks on Your Social Media Content—6 Tips for Improving Engagement”
Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your relationship with them and encouraging others to follow in their footsteps.
You may think that simply regurgitating customer acclaim can seem like a cheap or shallow tactic. When you go about using customer reviews incorrectly, that can absolutely be the case.
Continue reading “Let Your Customers Do the Talking: How to Use Reviews in Your Content Marketing”
Writing’s really hard. Even people who do it for a living admit that. Not only do you have to know how to string together sentences that keep people’s attention, but you have to make some sort of blasted “point” out of the whole thing. It’s maddening!
All silliness aside, content writing and blog writing are really complex acts that can appear deceptively simple on the surface. Structure and rhetorical knowledge can help make your point clear, but you also need to be engaging. Add SEO best practices to the mix, and you have even more issues to deal with.
Continue reading “How to Find a Content Writer Who Can Spin Your Blog Into Gold”