While marketing involves some manipulation, it isn’t necessarily a bad thing. Done ethically, manipulation in marketing is an effective tool for boosting your brand. Done incorrectly, however, manipulation can hurt your long-term business goals.
Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations, so the idea that manipulation can be used for marketing conjures up images of scare tactics and deception.
With the increasing access to information on the internet, customer expectations are higher than they’ve ever been, and the competition is fierce. Customer trust has always been important for a brand’s growth and success, but this new environment makes it absolutely vital.
In addition to nurturing lifelong customers that will consistently choose your brand over another, consumer trust also gives your business a little leeway if problems arise in the future. No matter what may happen, earning the trust of your customers ensures your brand can survive.
While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing.
Though blockchain got most of its attention from Bitcoin, there’s much more to this technology than cryptocurrency. Blockchain provides a method of digital record-keeping that keeps a ledger of transactions that is transparent and can’t be altered, providing more security than other technologies.
The many advantages of blockchain have already led to its implementation in several industries, notably in finance and healthcare, but it holds a lot of potential for digital marketing.
Find out how blockchain could affect digital marketing and what benefits it holds.
Artificial Intelligence, or AI, transformed the digital landscape in more ways than one. Image-recognition software, semi-autonomous vehicles, medical robots and other AI-enabled technology are all possible with this revolutionary technology.
For marketers, AI also presents opportunities we never could’ve dreamed of. With AI marketing, digital markets can improve personalization and generate better performance and profits, adding to an already strong data-driven focus.